Green Heroes: Vividye

Vividye AB provides reversible colouring technology for textiles. They provide a sustainable alternative to current printing and dyeing methods.

Transcript

00:00Today, less than 1% of the textiles are recycled and more than 70% are either incinerated or

00:12ending up in landfills.

00:26We have developed a new technology to color and decolor textiles in an efficient way.

00:34So with our technology can we remove color from textiles and we do so without harming

00:40the quality of the fiber.

00:42So we are able to reapply logos, patterns or figures on textiles so the garment can

00:51be used over and over again.

00:57It's both the process of how we apply the color and also an in-house developed decoloring

01:02agent which makes us able to remove the color when we want to.

01:16So today less than 1% of the textiles are recycled and we want to up that number closer

01:20to 20% in the coming 20 years, targeting all the printed textiles in the world.