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GM CEO says EV race in China is a “race to the bottom”
Fortune
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1 year ago
General Motors CEO Mary Barra said the company has made moves to capitalize on the growing importance of electric vehicles.
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00:00
You know when you look at China there has been a structural change with the shift to electric
00:03
vehicles and what in China they call new energy vehicles so either hybrids or electric vehicles
00:09
that has caused a shift and you know when you have more than 100 domestic Chinese OEMs
00:15
entering the market many most of which are losing money it is exactly as you said Alison it has
00:20
become a race to the bottom with pricing and the level of subsidies. Generally I'm a free trader
00:25
of give me a level playing playing ground and let's compete based on our product and and how
00:30
well we serve the customer but that's the that's the situation we're facing now. Now China is still
00:36
an important market it's the largest market and it still has tremendous growth potential so at
00:41
GM what we're doing is we're working to restructure the business we're working with our partner
00:45
to make sure that we can move forward in a way that we can participate differently and still
00:50
give customers choice for vehicles that may not be created in you know from a Chinese OEM that
00:56
GM has that references our strong brands the quality and you know for instance right now
01:02
with our own retail channel we've just started to take orders for the Chevrolet Tahoe so we think
01:06
it's a market after we restructure we can still participate in in an appropriate way and it can
01:11
be a business that has growth for General Motors but it's going to take that change.
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