Look inside independent retailer The Cream Store opening on Charles Street, Sheffield.

Transcript

00:00Hiya guys, welcome to The Cream Store. We're really proud to be opening up in the heart of the city, in Sheffield.

00:06We've got some great brands lined up, some streetwear brands like Parlez, Obey, Grimici.

00:13And then we've got some smarter brands, Fred Perry, a bit of nudie jeans and Edwin.

00:20So we've got something for everyone. We're a lifestyle space as well, so we've got ESOP, Earl of East, London as well.

00:27So something that everyone can get involved with.

00:31Hey, I'm Manish. I'm the owner and director of The Cream Store.

00:34We're really excited to be opening in the heart of the city on Charles Street.

00:38We're a retailer of menswear, womenswear, homewares and lifestyle.

00:42So we've come upstairs to the Carhartt section. It's a dedicated section and space for womenswear, menswear, accessories.

00:50We're really proud and pleased to be stocking it officially as well.

00:57www.TheCreamStore.com