00:00When choosing a skincare product, if you aren't a dermatologist or a skin expert,
00:04it's likely that advertising is guiding the choice of product for you.
00:11Miranda Kerr.
00:12But what if we knew more about the ingredients in these products themselves?
00:16Let's start with retinol.
00:17Small molecules that make up retinol penetrate deep beneath the outer layer of skin,
00:22the epidermis, to the middle layer of skin, the dermis.
00:26Once there, retinol helps to neutralize free radicals
00:29and in doing so, improves the production of collagen and elastin in the skin.
00:33This helps to create its signature plumping or smoothing appearance.
00:38Another popular ingredient that you'll find in a lot of products is hyaluronic acid.
00:42Hyaluronic acid is a gooey, naturally occurring substance that exists in the skin.
00:47Often referred to as a moisture magnet,
00:50hyaluronic acid can hold up to 1,000 times its weight in water,
00:54making it a fantastic hydrating agent.
00:56If you'd like to learn more, please follow the prompts to visit our article
00:59and read more about the popular skin ingredients that you'll find in your favorite products.
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