Tennis, Cirio: "Ottimista per nuovo quinquennio Atp Finals a Torino"

(Adnkronos) - "Piemonte al centro di tanti eventi sportivi, investimenti con grande ritorno"

Transcript

00:00The biggest sporting events are in the policies of this region.

00:11This region, in agreement with the municipality of Turin,

00:14works to attract the biggest sporting events in the world.

00:17It is no coincidence that this year we had the start of the Giro d'Italia

00:22and a month later the Tour de France, which for the first time in history

00:26makes a stop in Piacenza, Turin, and then leaves Pinerolo and crosses our mountains.

00:31This is the perspective of those who want to use the big sporting events

00:35to communicate and attract tourism.

00:39In this perspective, the work we have done and that we are doing on the ATP Finals

00:44will be from 10 to 17 November.

00:46We are working with determination, commitment and I believe also with a good dose

00:52of good prospects for the future to obtain another allocation of a quarter of the ATP Finals,

00:59for which both the region of Piedmont and the city of Turin responded positively,

01:04giving the guarantees that the federation had requested.

01:07In this we are also working on other great events that we will have at the end of November.

01:13On 23 November there will be Italy, New Zealand and rugby.

01:17We have the All Blacks, guests of the region of Piedmont, for a week.

01:21In January we will have the Universiades, 31 countries in the world

01:24that bring their athletes here to our Piedmont.

01:28And then we will have a fundamental element, which are the winter races,

01:33the World Cup, the D.C. because we call ourselves Piedmont.

01:36Our first tourist product is the mountain, in summer, but also the winter mountain.

01:41This is a very precise strategy.

01:44If the ATP Finals choose you, if the All Blacks choose you,

01:48if the biggest sporting events, such as the Tour de France, choose you,

01:51and next year we are the only candidate to start the Vuelta from Turin,

01:56it is because you have worked for it, you have worked for it, you have believed in it

01:59and, above all, you have also invested.

02:01Because the resources we spend for these events are not expenses, they are investments.

02:06Because for every public money we spend, we have a study from the Chamber of Commerce of Turin

02:11that tells us the economic return for the territory.

02:14And on sporting events the return is very high.