00:00What are the challenges facing the digital transformation?
00:05Facing the digital transformation is urgent for small and medium-sized enterprises
00:10with the aim of regaining competitiveness, opening up to new markets
00:15and building a medium-long-term strategy for development.
00:19When we talk about small and medium-sized enterprises,
00:21we are talking about about 90% of the Italian entrepreneurial fabric,
00:24which is the backbone and backbone in all sectors of our economy.
00:28This challenge, which involves skills, investments and long-term plans,
00:34is essential to guarantee competitiveness and opening up to new markets.