00:00Great, so this weekend in London, we're kicking off the House of Teletubbies World Tour Art
00:13Takeover.
00:14The Teletubbies have been on a world tour for the past year.
00:18They're continuing this campaign into 2025, focused on themes of art, music, and belonging
00:23and inclusivity.
00:25This weekend in London, we brought together a collective of 13 artists from around the
00:29globe, ranging from different mediums, from canvas, to photography, to sculpture, and
00:34even some decommissioned Riot spray-painted gear.
00:38They are just all about chaos and wonder, discovery.
00:43They fall down, they get messy, and it's okay.
00:45They dust themselves off, they get back up, and try again.
00:49It's all about inclusivity and belonging.
00:52Everyone is welcome into the world of Teletubbies.
00:54Artists are embraced and celebrated, and it's really all about rediscovering your
00:59inner childhood as an adult.
01:01When you're a child, it's all about that very first friend.
01:05They speak directly to the child, engage them into their world.
01:09And so we kicked off this summer with our Belonging and Inclusivity Moment, where we
01:14participated in Bangkok Pride.
01:16We went to DragCon in LA.
01:19We also did a lot around music in the digital space.
01:22The Teletubbies have such a big fandom on social media.
01:26They have over 1.5 million followers on TikTok, nearly 800,000 followers on Instagram, and
01:32it's truly your daily dose of serotonin.
01:35So the original fan base of the Teletubbies from 1997, as they are now Gen Z and young
01:41millennials, they still love to experience that world of Teletubbies and just embrace
01:46the joy and discovery that they bring.
01:49What I love what he did here is he took even the Teletubbies, you see the differences in
01:54their eye colors and all the dimension, and really brings to life the Teletubbies texture.
02:00So the artists are from all over the world.
02:03We have from the US, UK, as well as Hong Kong.
02:07And from there, we worked with Austin Call, who's known as Derivative.
02:12He does these amazing collages on canvas.
02:14So he took the four Teletubbies and did them in his medium, in his way to reimagine how
02:20he sees them.
02:22We also partnered with Christian Cowan, who did those iconic Dipsy boots that broke the
02:27internet in 2023.
02:29And he did this awesome photography in his office in New York City.
02:34We then have sculpture artist 24K, Fern Espinoza, who reimagined Tinky Winky in his avatar.
02:43And our street art collective, Mural Walls, who we've been working with at Activations
02:47beginning in 2022 when they came to Pride in London with us.
02:51So they have done a 16 by 8 foot mural of the Teletubbies.
02:56During the weekend, the street artists will be on site.
03:00Guests can come in and they can graffiti for themselves.
03:03So they'll get to learn how to do graffiti artwork with the artists themselves.
03:07We'll be taking some of the pieces with us to our next stop in Miami.
03:11We'll also be working with local artists.
03:13We want to continue to engage and grow.
03:16And what this is, is it's really an invitation to play and color outside the lines.
03:21The Teletubbies are so inspirational with their Technicolor world, all the textures
03:26and shapes that they have.
03:27There's so much fun that you can have with this brand.
03:30So we want to use this collective to really inspire.
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