Miliarder di Balik Pop Mart yang Menjual Boneka Viral Labubu

IDXchannel

Demam boneka Labubu melanda dunia termasuk Indonesia, tua dan muda menggemari boneka ini. Setelah sebelumnya hanya bisa didapatkan di luar negeri, Pop Mart baru-baru ini secara resmi hadir di Indonesia.

Transcript

00:00What is this doll for?

00:02Because it's going viral.

00:04Join the hype.

00:06What's the name of this doll?

00:08It's called Powerpuff.

00:10Powerpuff.

00:12This is one of the characteristics of Powerpuff Girls.

00:14This is Bubu.

00:16This is the most viral one.

00:18This is the most popular one.

00:20I'm always confused why it's so viral.

00:22This is a doll whose teeth haven't been cut yet.

00:24Yes.

00:26This is Bubu.

00:28Bubu's teeth haven't been cut yet.

00:30Yes.

00:32That's why it should be cut.

00:34But this doll is going viral.

00:36And it's making a figure

00:38behind Pop Mart

00:40which is a shop

00:42that sells this kind of dolls.

00:44It's amazing.

00:46You're amazing.

00:48You can get Bubu.

00:50It's hard to get this Bubu.

00:52Yes.

00:54Usually, when you see it,

00:56you think it's funny.

00:58Maybe that's what many people feel.

01:00I think so.

01:02This Bubu doll is becoming a phenomenon

01:04in Indonesia and all over the world.

01:06Bubu is a small monster

01:08from Pop Mart.

01:10It's easy to find.

01:12But who's behind Pop Mart

01:14that sells this viral Bubu doll?

01:20Bubu's fever hits the world

01:22including Indonesia.

01:24Many young people love this doll.

01:28After it can only be found abroad,

01:30this new Pop Mart

01:32is officially present in Indonesia.

01:34At the opening of Pop Mart in Indonesia,

01:36there was a long line

01:38at Gandaria City Mall.

01:40Many visitors

01:42are willing to line up since Sunday.

01:46But actually, who is the successful

01:48entrepreneur behind this funny doll?

01:50He is Wang Ning,

01:52a young Chinese entrepreneur

01:54who successfully enlarged

01:56various toys in this mysterious box.

02:00At first, Wang only wanted to have his own company

02:02by opening Pop Mart in 2010.

02:04The first Pop Mart

02:06is located in the Silicon Valley area of China,

02:08Zhongguang Cun, Beijing.

02:12The fresh wind for his business

02:14started to blow in 2014

02:16which then became more popular

02:18when Blackpink member Lisa used Bubu.

02:20People's Bubu became Bubu's fever.

02:24According to Forbes,

02:26the total wealth of Wang

02:28is about 63 trillion rupiah.

02:30His wealth makes him

02:32one of the 817 richest people in the world.

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