00:00It's officially less than 100 days until Christmas. Are you already hitting the shops
00:05for some bargains before the Christmas rush, or are you more likely to wait until last
00:10minute? Well, it seems that some people are already heading to the shops for the fear
00:15of products selling out. In fact, according to research by Performance Marketing World,
00:2041% of Brits have reportedly said that it's never too early for retailers and brands to
00:26showcase their Christmas items. Further, research found that Christmas gift shopping
00:30begins for 69% of UK shoppers by August, with that number increasing to 85% by October.
00:38The research went on to report that Brits are overwhelmingly more prepared to begin
00:42Christmas shopping early, with UK shoppers being four times more likely to start shopping
00:47before July compared to shoppers in the US. But when do you think is too early to start
00:54Christmas shopping? And would you prefer shops to wait just a little bit longer before
00:59preparing for the festivities?
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