00:00Who couldn't remember 1997?
00:02Labour replaced the Tories with a landslide victory.
00:04Sound familiar?
00:05The UK was also filled with giddy optimism
00:08and the world saw a dress that personified cool Britannia.
00:11It started out as a black Gucci mini dress
00:13that Geri Halliwell was given to perform in
00:15alongside her fellow Spice Girls for the Brit Awards.
00:18Recently she told Vogue it looked like a 1950s
00:20Marilyn-shaped swimming costume.
00:22Many of us would love a Gucci little black dress
00:25but Geri thought it needed jazzing up
00:26so she asked her sister Natalie
00:28to stitch a £5 Union Jack tea towel onto its front.
00:31When Geri showed her customisation to her stylist
00:34she allegedly responded
00:35you can't wear that, it's racist
00:37likening the patriotic gesture
00:39to the aesthetic of the National Front.
00:41Geri still went ahead with the look
00:43but aiming to distinguish herself
00:44from this problematic political group
00:46she added a peace sign on the back.
00:48With one final touch
00:49she sprayed her boots with her dad's car spray to match.
00:52The next day images of the dress
00:53were across the front pages
00:54of various newspapers around the world.
00:56At the 2010 Brit Awards
00:58the Spice Girls performance that featured the Union Jack dress
01:00won most memorable performance in 30 years.
01:03The dress also holds the Guinness World Record
01:05for the most expensive piece of pop star clothing
01:08sold at an auction.
01:09It was originally valued at £12,000
01:11but the winning bid was £41,300
01:15from Peter Morton co-founder of the Hard Rock Cafe.
01:18Mel B said the Union Jack moment
01:20was what made her realise
01:21just how good Halliwell was at dealing with the media.
01:23She had a real sense of what would catch on in the press
01:26but she never really shared that cleverness
01:28with the rest of us.
01:29Since then no one has made a Union Jack
01:31look as cool as Geri did.
01:32Fergie had a go with a pair of hot pants in 2006
01:35but otherwise few things said we loved the UK
01:38as much as an American fetishising us.
01:40This summer maybe things can only get better?
01:42Union Jacks are trying to make a comeback
01:44albeit ironically
01:46but for a true revival
01:47we would need some serious girl power.
Comments