TikTok's Viral Trends Place, Unprecedented Challenge on Legacy Fashion Brands, Says Fashion Designer Michael Kors in Antitrust Testimony

Fashion designer Michael Kors testified in a federal antitrust trial concerning Tapestry's acquisition of Capri, a merger that could consolidate brands like Coach and Michael Kors under one owner. Kors emphasized the difficulty of staying relevant as brands can quickly rise or fall in popularity due to viral TikTok trends, even for established names like his own. He shared his brand's challenges in remaining relevant and expressed concerns about brand fatigue.