00:00Can you talk about the process of bringing in all of the people who are in the movie,
00:04Kendrick Lamar and Jay-Z, et cetera, et cetera, and who had maybe the funniest reaction to
00:10saying you're going to play a Lego?
00:12Well, we purposely did not tell anyone that that was going to be the finishing, that that
00:21would be the finished product.
00:23We wanted people to just answer the questions and really give their full, unedited reactions
00:34to the opportunity to do the interviews.
00:40Because if we would have said, okay, this is going to be in Lego, then they would have
00:44sort of curved what they were saying to try and ... I don't know.
00:53I'm not saying that they would be trying to contribute to the direction, but I think
00:58we didn't want them to be influenced by what we wanted.
01:02We wanted the purest part, and that's, I feel like, part of the magic of what makes this
01:06film pop the way it does, is because it's so vivid and it's not scripted.
01:13It would have started to have felt like, oh, we're making this for kids, and it's like,
01:16no, we're not.
01:17We're making this for human beings.
01:22While I am a black man that comes from a marginalized community, we wanted this story to feel universal,
01:28and that was the reason why we told it through the guise of Lego.
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