Lego Goes Green: Ditches Oil for Renewables

The company will be replacing fossil fuels in its bricks with more expensive renewable and recycled plastics.

Transcript

00:00Lego is set to build a greener future.

00:02The company will be replacing fossil

00:05fuels in its bricks with more expensive,

00:07renewable and recycled plastic,

00:10aiming for full sustainability by 2032.

00:13Despite higher production costs,

00:15Lego so a 26% profit increase in

00:18the first half of this year,

00:20driven by a 14% rise in sales.

00:23The company is absorbing these

00:25costs to boost the supply of

00:26sustainable materials aligning with

00:29its commitment to environmental

00:30responsibility amidst the cheaper

00:32availability of traditional plastics.