00:00The dreamy paparazzi land, welcome to Nazariya ki Nagariya, I am Ashish Athreya and today
00:12we have come to the magical city of dreams, Bombay, which is never going to sleep.
00:22Have you ever thought that it is because of these magicians, who do the phishing of
00:29your favorite actors' spicy gossips, if you think that only big stars in the film industry
00:40work with their writers and directors, my dear, today your point of view is going to
00:46change.
00:47Yes, the madness behind this limitless glamour and celebrities, which you get to see, is
00:58the biggest culprit of it, our paparazzi and this is paparazzi culture, which is the current
01:05scene.
01:06Are you getting light?
01:07Come on, scroll on your Insta and see and tell how many followers of Viral Bhayani, Manav
01:13Manglani and Yogesh Shah are there.
01:17On an average, there are 8 million subscribers, now tell me, can they be ignored?
01:23See, there was a boom of tabloids in a period, the affairs of celebrities, fights, all the
01:28misdeeds were published in these tabloids, among which there was a lot of rumour as well.
01:34Now, this work is done in the era of social media, by our paps, I mean paparazzi, through
01:39a camera.
01:40You will be surprised that even this word paparazzi, comes from an irritating journalist
01:46character, Paparazzo, whose rough meaning in Italian is a flying mosquito.
01:51Channels like Pinkvilla and Insta Bollywood have left no stone unturned in organizing
01:56and commercializing paparazzi culture.
01:59Paparazzi culture is not limited to just capturing pictures, it has become an entire ecosystem.
02:06Celebrities' PR agencies play an important role in this culture, especially in the digital
02:12age, where for a perfect clickbait, there is even a fight.
02:17Guess, how much can a single shot cost?
02:20Imagine the approximate value of the first photo of Ranbir Kapoor, which was shot during
02:25Sanjay Dutt's biopic.
02:26According to research, it would be 1 lakh, but according to me, it would be more than
02:32that.
02:33The paparazzi industry is roughly an industry of 100 crores, in which every single photo
02:38is sold for thousands or even lakhs.
02:42Depending on the exclusivity and demand.
02:44Now, the demand reminds us that the biggest deciding factor of this industry is you people.
02:50That is, those who dig into the personal lives of actors on different platforms for exclusive
02:56news, that is the demand of this industry.
02:59That is why the responsibility of what I am going to tell you in the future is equal
03:03to you.
03:04Co-dependence and co-toxicity.
03:06This culture runs on a rough model of co-dependence and co-toxicity.
03:12On one hand, celebrities exploit this culture for their PR.
03:16At the time of release of movies, they intentionally tip the paparazzi so that their candid shots
03:22go viral.
03:23This is a part of a pre-planned social campaign.
03:27On the other hand, when celebrities are in their personal space, then this culture becomes
03:32problematic for them.
03:34Especially for their children.
03:36Taimur, Abram.
03:39And recently, for example, Ranveer Alia's daughter Raha.
03:46This disturbing engagement is not only ethically wrong, but also problematic for mental stability.
03:52Do you remember the moment of Saif Ali Khan when he said,
03:59This is a stark reminder of how invasive the culture is.
04:04But in this industry, the center of power is not just these celebrities.
04:08Paparazzi are prominently powerful with crazy influence.
04:12Let me explain with an example.
04:14These paps played a major role in making Disha Patni a style and glamour icon.
04:19In a few incidents, when she was not giving her bites even when she repeatedly requested
04:24for something, these paps together boycotted Disha.
04:30And stopped covering her.
04:33Because of which her media presence suddenly declined.
04:38And as a result, she had to come and apologize to Paparazzi.
04:42And then she went somewhere else.
04:44That's when the pressure is on, boss.
04:46But despite this power and influence, their working conditions are extreme.
04:52Tight deadlines, long working hours.
05:00And with limited resources, these people work on boiling points.
05:05So what's the solution?
05:07It is very important to further organize the paparazzi culture.
05:11And professionalism should come from both sides.
05:14A clear line needs to be drawn.
05:17But this is not possible until you, their audience, become responsible.
05:23I can't guarantee that.
05:25This is a demand and service industry.
05:28If you stop consuming exploitative content,
05:32then this industry will also be forced to evolve.
05:36But it's not that easy.
05:38We all know each other.
05:41The audience should be less involved in the personal lives of celebrities.
05:45And respect their privacy concerns.
05:48If you want cheap entertainment, then you will get that.
05:53Cheap thrills and dopamine rush.
05:56But if you prefer ethical entertainment with fun,
06:01then you can also improve this industry.
06:05Just think about it.
06:07This was our insight on paparazzi culture.
06:11If you liked this video, then hit the like button.
06:14Share and subscribe to our channel, Nazaria.
06:17I'm Ashish Atre, I'll see you in my next video.
06:21Until then, stay curious, stay responsible.
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