These Three Artists Are Bringing K-Indie to the World

EST Media

K-pop might be the glittery diamond, but K-indie is the hidden gem. ✨ While K-pop dazzles with its polished performances and catchy tunes, K-indie offers a more raw, authentic sound. K-indie artists Rad Museum, Tabber, and Miso pursued a career in music even though their parents really didn’t want them to. Now, the three artists are touring globally, including visiting Australia where they performed to sold out shows. With the help of indie promoter Kohai, the three now tour together internationally under you.will.knovv: a Seoul-based indie label founded by fellow artist DEAN back in 2017. Here’s what the trio said about their first performances, and how crowds differ across cultures.  Director Andrew Yee  Producers Andrew Yee Cam Robertson  Editor Andrew Yee  Director of Photography Sky Dominic Cam Robertson  Additional Footage Mike Deck Tatsuki Kirkland  Script Consultant Andrew Yee  Translation  Sumi Yun  Editor-in-Chief Keshia Hannam  Head of Production Stephanie Tangkilisan  Post Production Coordinator Skolastika Lupitawina  Additional Archival Material Rad Museum - Off-Line (feat. DEAN, LeeHi) (Official Video), (2022) Miso - Emotions (feat. Lil Cherry) (Official Video), (2023) Tabber - Chi-Ka (feat. DEAN) (Official Video), (2024) Rad Museum - CALL ME BACK (feat. BE'O (비오)) Official MV, (2023) 3AM Freestyle • Tabber, DEAN, Kim Ximya, (2020) Miso - Alone (Official Video), (2020) ALONE | Miso’s home alone (with DEAN), (2020) [온스테이지2.0] Miso - Alone, (2021) you.will.knovv Branding Video Clip, (2020) (ENG) vv file: Mysterious Dudes EP. 1 Interview, (2022) [마이에센셜] 라드 뮤지엄의 영감을 자극하는 물건들 (SCENE, 츄르, 라이언 맥긴리, 다니엘 시저), (2020) L'Officiel Malaysia, Rad Museum talks debut EP 'Scene', the catalysis of K-Indie and more, (2019) Hypebeast, Interview with the Rad Museum: An alternative museum that opened its doors after four years, (2022) Silencio, S.i.l.e.n.c.i.o.// INTERVIEW MISO The Kraze, GET TO KNOW YOU WILL KNOVV’S TABBER AND RAD MUSEUM, (2023)  Special Thanks you.will.knovv KOHAI Oceania Liberty Hall

Transcript

00:00Hi, I'm Rod Museum. Nice to meet you.

00:12My name is Tyber. I'm from South Korea and I make music.

00:15My name is Miso. I'm based in Seoul.

00:31My family didn't really support me making music.

00:36I kept convincing them and this is what happened.

01:00My parents, they did say no.

01:16They didn't like the fact that I was doing music, what I wanted to do music.

01:20But as I gradually got following, more recognition,

01:25I feel that's when they started saying, maybe she's good at that.

01:30She should do that and continue on.

01:32I didn't expect it, but I thought I'd do it.

01:46But I'm glad it happened in such a short time.

02:03I think there's a difference between how people consume music in Korea

02:07and how people consume music overseas.

02:12I don't know if it's because K-pop is more famous overseas

02:17or because our music is more well-known,

02:21but I feel more energetic and powerful when I perform overseas.

02:32I think there's a cultural difference.

02:35Because elsewhere in the world, people are more free

02:40and I feel that they like to express themselves a lot more.

02:46But in Korea, it's a bit more reserved, I feel.

02:50But at the same time, I can still feel that the passion for support is the same.

02:56It used to be different, I think.

02:58But nowadays, the gap is really getting thinner.

03:02It's really evolving globally.

03:04That's why we're here right now.

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