00:00Hi viewers, if you are facing the problem which is that when you try to create the name
00:10for your WhatsApp business profile and when you tap or click on the next button, the popup
00:20shows up on which it is written that your business name does not follow our naming guidelines.
00:30This may prevent your account from being listed as an official business account.
00:37So viewers, if you watch this video till the end, you will get rid of this problem.
00:42My name is Sajam Anthanali, welcome to GetInformation and Knowledge YouTube channel, let's get started.
00:48Viewers, you can see that I have typed SAK store for my business profile.
00:55So I will then tap on the next button, you can see that the popup appears which says
01:03that your business name does not follow our naming guidelines.
01:07This may prevent your account from being listed as an official business account.
01:12Do you still want to use it?
01:15So what I will do is tap on the learn more text.
01:21As I tapped on it, you can see that this page opens on which the rules for creating a business
01:29name has been shown up.
01:32So to be eligible for an official business account, business names can't include all
01:38capital letters except for acronyms.
01:42What is acronym?
01:44Acronym is a word formed by abbreviating a phrase by combining certain letters of words
01:52in the phrase into a single term.
01:55Examples of acronyms are ATM, ATM stands for Automated Teller Machine, DOB which stands
02:07for DOB, ASAP which stands for As Soon As Possible, etc.
02:17So viewers, these are acronyms.
02:19Reading further, the rules for creating a business name, only the first letter of each
02:26word can be capitalized.
02:29Conjections may not be capitalized.
02:31What are conjections?
02:32Conjections are AND, FOR, BUT, etc.
02:38You can also read the examples which has been displayed on the help center.
02:47The first one is correct one and the second one is incorrect.
02:52The second rule for creating a business name is that you must not add any extra spaces
03:00between words.
03:02Business names must use single spacing.
03:06Third rule is that you must not use unnecessary punctuation.
03:12Now what is punctuation?
03:15Punctuation are the marks such as brackets, colon, exclamation mark, full stop, etc. which
03:24are used in writing to separate sentences and their elements.
03:29And to clarify meaning.
03:31The next rule for creating a business name on WhatsApp is that you can't include emoji.
03:39The fifth rule is symbols and the sixth rule is consecutive non-alphanumeric characters.
03:49Characters which are neither numbers nor letters are known as consecutive non-alphanumeric
03:56characters.
03:59The seventh rule is any of these special characters you can't include for creating a WhatsApp
04:08profile business name.
04:09With this there is also a note that these formatting guidelines do not apply to businesses
04:15who already brand this way externally.
04:19In that case the business name used on WhatsApp business app may incorporate punctuation,
04:26capitalization, etc. that matches the external branding.
04:31Also business names can't consist of only a person's full name, a generic term, example
04:38fashion, a generic geographic location, example New York, three or fewer characters.
04:46Finally business names can't include any variation of the word WhatsApp.
04:51Learn more by visiting our brand guidelines.
04:54So if you tap on the brand guidelines text you will be taken to the page where you will
05:02be able to read about the brand guidelines.
05:06So the last one is note if your business account is listed as an official business account
05:13changing your business name might result in your account losing its official business
05:17account status.
05:19So viewers these are the rules that you must follow in order to create your WhatsApp business
05:29account profile name.
05:31As you can see viewers I am now able to keep my store name as sztstore because I have followed
05:39all the rules for creating a WhatsApp business account profile name.
05:45So like this you can also create a WhatsApp business profile name if you follow the rules.
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