Beyoncé Unveils SirDavis Whiskey Line with LVMH Collaboration, Honoring Her Great-Grandfather's Prohibition Legacy

Benzinga

Beyoncé is entering the luxury liquor market by launching her new whiskey line, SirDavis, in collaboration with LVMH’s Moët Hennessy. The whiskey is crafted in Texas and is named after her great-grandfather, Davis Hogue, who stashed whiskey bottles as a farmer during Prohibition in the South. The whiskey is aged in sherry casks for a "bold sophistication" and is packaged in a tall bottle featuring a bronzed horse, paying homage to Beyoncé's recent albums. SirDavis will retail for $89 a bottle starting in September.

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00:00It's Benzinga, and here's what's on the block.

00:02Beyoncé is entering the luxury liquor market by launching her new whisky line, Sir Davis,

00:07in collaboration with LVMH's Moet Hennessy.

00:10The whisky is crafted in Texas and is named after her great-grandfather, Davis Hogue,

00:14who stashed whisky bottles as a farmer during Prohibition in the South.

00:18The whisky is aged in sherry casks for a bold sophistication and is packaged in a tall bottle

00:23featuring a bronzed horse, paying homage to Beyoncé's recent albums.

00:27Sir Davis will retail for $89 a bottle starting in September.

00:30For all things money, visit Benzinga.com.

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