Apple Intelligence Could Boost Tech Giant's Services Revenue, Says Analyst. Here's Why.

Apple plans to roll out its new AI system, Apple Intelligence, later this year. It will enhance Siri and automatically generate emails and images. Analysts say Apple could charge up to $20 per month for some advanced Apple Intelligence features as part of its existing Apple One subscription bundle. Developing advanced AI is expensive, so passing some costs to consumers makes business sense for Apple's lucrative services segment. Other tech firms like OpenAI and Microsoft already charge for more powerful AI tools so that Apple setting fees wouldn't be unusual. Locking customers into personalized Apple Intelligence could encourage longer-term loyalty and service revenue for Apple.