00:00It's really important that the water we drink is clean.
00:04So we will find out how the water purifier business works.
00:09Let's go to the business.
00:13Good morning, I'm Chris Chan Bonayon.
00:16Good morning, I'm Claudine Morales.
00:18We provide clean and safe drinking water in the Philippines.
00:22Actually, my father started with water refilling station.
00:31He is the one who installs the pipes one by one.
00:36He delivers gallons and everything for one month.
00:40And he saw the potential in water.
00:43Of course, it's everyone's need.
00:45His mission was really to be able to provide drinking water for Filipinos.
00:50Our first product is a digital ionizer.
00:53Then we launched new models.
00:55We don't need to buy gallons of water to fill a water dispenser.
01:00We launched a water dispenser with filtration.
01:04We started with stores.
01:07We have exhibits that we go to.
01:10You just need to introduce it to people.
01:12Until you make them understand why they need this kind of water filtration in their house.
01:18With the many options nowadays,
01:21where you can get drinking water from the tap water source or the faucet,
01:28the machine is already connected.
01:30There's no human touch.
01:33So you're sure that your water is really safe and clean.
01:37One of the challenges is,
01:39some people are not aware that there's this kind of filtration.
01:43There's still one that can be connected directly to the faucet.
01:47It's just a continuous education about our products.
01:50When the pandemic started,
01:52there were stores where people are not allowed to go out.
01:56So what we did is, we converted to online.
01:59Of course, there are already a lot of products from other brands.
02:03Of course, it's also a challenge for us
02:05because we don't know where the brands get this kind of water filtration.
02:11But what we assure is the quality of the product and the after-sales service.
02:16I was able to provide a good service to my community.
02:19They were able to pay for their daily meals.
02:23I was able to invest.
02:25Somehow, I was able to get in here.
02:27Because water is a demand.
02:30There's no loss in water filtration.
02:34I was a fresh grad back then.
02:36I just graduated.
02:37And I was one of the students who was affected by the pandemic.
02:41So my thesis was online.
02:44So it was a challenge.
02:45But then, we saw it when I started working.
02:49Of course, we were assigned to digital marketing.
02:53And we learned a lot, actually.
02:58Because with online, it's not just one formula.
03:04It's continuous learning.
03:06So along with the team, our team here in the office,
03:10the digital marketing team, it's continuous learning.
03:12For those who want to start a water filtration business,
03:16number one is our daily life.
03:18We have expenses, right?
03:20So that's one.
03:21But besides that, I think it's our mission to give back to Earth
03:26to lessen the plastic usage.
03:28That's why, let's go!
03:30Let's do business!
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