00:00So, the collection is inspired by the five concepts of time through philosophy, science,
00:11religion, mythology and math.
00:14And I think each section was designed as one philosophy around time and I think that was
00:22the core idea of the collection.
00:25I believe in the cyclic nature of time.
00:27I feel that the past, present, future and it continues into an eternal loop.
00:34I think by using pre-owned or pre-loved Banarasi, we try to actually give them a new lease of
00:42life by our techniques, by saving them and creating a new form of the saree.
00:47At Amit Agarwal, our narrative is a continuous flow, so I can't pinpoint the exact time
00:57where I can say that, okay, we started the collection now.
01:01It's mostly a journey of evolution.
01:03We look at our core concepts, our fundamental viewpoints on fashion and I think we keep
01:08building along the way.
01:14I think more than the kind of man or woman I had in mind to design the collection, I
01:20think I went for the sentiment.
01:22I think, for me, beauty is the highest epitome of creation or feeling and I think that was
01:31all I wanted to evoke, something that makes you feel beautiful.
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