00:00I think if it had a hashtag, it would be called hashtag Leisure Leisure.
00:09The collection is called Leisure Leisure because it looks back at the French artist Ferdinand
00:13Leisure and takes him as a springing ground for inspiration.
00:17It's 15 years of chivalry, so we're looking back, reinventing some of our signature prints.
00:23And in this case, this print is the Leisure Leisure print that we did back in 2016.
00:28We've decided to look at that and expand that collection into what it would mean if we had
00:34to take Ferdinand Leisure as an inspiration today.
00:43That's something that we feel comes naturally to us, being brought up in the country which
00:48is full of color, diverse, and just colors.
00:51You wake up and you see color in India, so that's something that's our core strength.
00:58So you'll see whenever we do collections, it tends to be vibrant, it tends to be very
01:03out there, but at the same time, the collection is called Leisure Leisure, so you will see
01:08pieces that you feel you want to wear them on a holiday.
01:18If we could speak, let's pack our bags and leave for a vacation.
01:29Umm...
01:30Nakra!
01:31Actually, that's what we don't do, we don't do nakras.
01:34We want it to be very democratic, we want it to be worn by anybody and everybody who
01:38desires to wear it.
01:45Everyone's welcome, from the Gen Z stars, to Rekha, to Zeenat Aman, our universe and
01:54hearts are too big, and it's really open for everyone.
01:59Absolutely, I think as creative people, our job is to create, create what you must and
02:05put it out there, and then what the world makes of it is something that's beyond your
02:10control, and I feel in that spirit of creation, your integrity as an artist should always
02:15be maintained, and you must create from your heart, and that's it, and put it out in the
02:19universe, and then it's beyond your control.
02:22Yeah, I mean, see, creation has always come naturally to us, like we've created things,
02:27making this, we became India's first luxury swimwear brand, to now luxury holiday wear
02:34brand, a lifestyle brand, so it was only because we love travelling, and we just want to explore
02:41the world, the country, we want to open up every aspect of holiday for the people, and
02:48open up every aspect of holiday for the brand, and for everybody who sees this brand as a
02:53holiday and lifestyle brand, and that joy just makes us keep creating.
03:03That's under-subjective, so no comments there.
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