Self-Proclaimed Inventor of Flamin' Hot Cheetos Files Lawsuit Against Frito-Lay's Parent Company for 'Smear Campaign'

Benzinga

Richard Montañez, who claims to have invented Flamin' Hot Cheetos, has filed a lawsuit against Frito-Lay's parent company PepsiCo accusing them of a "smear campaign."

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00:00It's Benzinga, and here's what's on the block.

00:02Richard Matanez, who claims to have invented Flamin' Hot Cheetos, has filed a lawsuit

00:07against Frito-Lay's parent company, PepsiCo, accusing them of a smear campaign.

00:11The lawsuit claims Matanez suffered fraud, racial discrimination, defamation, and violations

00:16of unfair competition law due to Frito-Lay's claims that he did not invent Flamin' Hot

00:20Cheetos.

00:21Frito-Lay previously said they have no record showing Matanez was involved in any way with

00:25Flamin' Hot Cheetos during their test market.

00:28Matanez alleges Frito-Lay's claims have damaged his reputation and career, causing him to

00:32lose speaking engagements, book deals, and a documentary.

00:35For all things money, visit Benzinga.com.

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