Less than a quarter of kids eat their five-a-day

Team GB legend Greg Rutherford has backed a campaign to get kids to eat more fruit and veg – after it emerged just 23 per cent are getting their five-a-day.

The former long jumper, who won gold at the 2012 Olympics, is well experienced in trying to get his three children excited about the likes of carrots, apples, and oranges.

And he’s not alone - 36 per cent of parents admit they find this “challenging.”

Following the poll of 1,500 mums and dads, Greg has teamed up with innocent [lower case - CORR] Drinks, which also commissioned the research, to launch the ‘innocent crushing it summer games’ at the Olympic Park in Stratford.

The free two-day pop-up event [https://tinyurl.com/35edb7zz] which runs 9am to 5pm starting today [Thursday 25 July] gives families the chance to squash, squeeze and crush fruit and veg to create their own smoothies, using creative and quirky sports-themed contraptions.

These include an exercise bike doubling as a blender, a rowing machine transformed into a banana boat, and a basketball hoop which produces freshly squeezed orange juice.