- 1 year ago
Startup rural commerce Dagangan baru mendapatkan pendanaan tambahan dari Kejora-SBI Orbit Fund. Hal ini seperti yang disampaikan Billy Boen selaku salah satu Partner Kejora Capital. Turut disampaikan dalam pernyataannya bahwa ini adalah portofolio ke-10 sekaligus terakhir dari dana kelolaan tersebut.
Sebagai rural commerce, Dagangan berfokus melayani pengguna di kota tier-3 dan 4. Dagangan menyuplai berbagai bahan jualan untuk ritel kecil-menengah. Dagangan saat ini telah melayani 75 ribu+ warung/toko dengan 5 ribu+ SKU produk.
Dagangan mengklaim harga jual mereka 20% lebih rendah dan menghasilkan revenue 2x lipat bagi para peritel.
Sebagai rural commerce, Dagangan berfokus melayani pengguna di kota tier-3 dan 4. Dagangan menyuplai berbagai bahan jualan untuk ritel kecil-menengah. Dagangan saat ini telah melayani 75 ribu+ warung/toko dengan 5 ribu+ SKU produk.
Dagangan mengklaim harga jual mereka 20% lebih rendah dan menghasilkan revenue 2x lipat bagi para peritel.
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TVTranscript
00:00Thank you, Anna, for staying with us, and now we will enter the train segment.
00:04And this time, we will talk about the expansion of trading.
00:07The continuation of financing has been continued.
00:09Through video conference, there is Mr. Rian Manafe,
00:12who is the CEO and Co-Founder of Dagangan Indonesia.
00:15How are you, Rian?
00:19Hello, Rian.
00:21The IDX channel is muted, I can't hear it.
00:24Okay, good.
00:26Can you hear it now?
00:30Hello, Rian?
00:32Yes, I can hear it now.
00:34You can hear it now?
00:36Okay, thank you for joining us, Rian.
00:38This is about the continuation of financing.
00:41If I'm not mistaken, this is the fourth financing, right?
00:44If I'm not mistaken, Rian.
00:45Yes, that's right.
00:46Congratulations on the final financing.
00:48What is the story behind this financing?
00:50Rian, maybe you can share a little.
00:52Yes, thank you.
00:53So now we are familiar with the tech winter atmosphere,
00:58which is not easy for many tech startups.
01:00So this financing is important for trading.
01:03Because this shows that many still believe in trading,
01:07not just trading users,
01:09not just brand partners,
01:11or brand principals who work with trading.
01:14But the world of investment,
01:16especially investors who join trading,
01:19still have faith in trading.
01:21They see real evidence,
01:23how we give added value to our users,
01:26how we focus on our goal for efficiency,
01:29distribution of raw materials in rural areas.
01:33So the hope is that in the future,
01:35with existing investors,
01:37or those who re-join this round,
01:40and also new investors,
01:42we can focus on continuing our strategy,
01:45our commitment to sustainable business,
01:48both for our users,
01:51and also for brands that work with us,
01:54as well as our investors.
01:56Okay. Objectively, what makes Venture Capital
02:00interested in financing to Daizan?
02:02Is it profitability,
02:04or how it works, Rian?
02:07Yes, there are times when many startups
02:11focus on growth,
02:14until there is a terminology,
02:16growth at all costs.
02:17But for us, that's not our terminology.
02:21Our terminology is growth to profitability.
02:24So from the beginning,
02:25trading has been focused on what is called
02:27positive unit economics.
02:29Trading has been focused on how we achieve profitability,
02:33so that we can build a sustainable business.
02:35So we build our capabilities first.
02:38We may not have extraordinary growth
02:40like some other startups,
02:42but right now, because we are already focused,
02:44at the beginning of building capabilities,
02:46we have the capability to ensure efficiency of the supply chain,
02:50and also provide added value for our users,
02:53and added value for brands that work with us.
02:57We provide analytics data,
02:59we help them promote,
03:01and launch campaigns,
03:03promotion programs in the village.
03:05Although at the beginning,
03:07in terms of size, the growth is not too significant,
03:09but then in terms of profit, it's important, right?
03:12I think business is based on that.
03:15Okay, I've mentioned profit,
03:17then from the point of view of Venture Capital,
03:20it makes them interested to fund the business.
03:24Okay, what is the scope of the market so far, sir?
03:29We have now served more than 80,000 users,
03:34then there are more than 300 brands,
03:38or we say the principal brands that have worked with us.
03:41We serve them all through 40H,
03:45a small micro network in the village,
03:48which covers or serves more than 25,000 villages.
03:53All are not big cities,
03:55all are villages or we say tier 3, tier 4 cities,
03:59which are in Central Java, Jogja,
04:02mostly,
04:04but also cover some areas of East Java and West Java.
04:07We have more than 30,000 active users every month,
04:12and the total transaction is almost 50,000 every month.
04:16Okay, so this is a business model,
04:18from a producer to a broker, more or less like that, right?
04:22Yes, so we connect brands
04:26to be able to reach users in rural areas.
04:30Rural users don't have to go to the city to shop anymore,
04:34just click, use our application, send it,
04:37and they can get additional income
04:39by providing their shelves
04:41as a place for these brands to promote.
04:44So if we go to the supermarket,
04:46there are often people,
04:48the promotion brands are in special closets,
04:50in Spanduk banners.
04:52Now, these brands can also use
04:54the network of tens of thousands of our traders in rural areas
04:57to do the same promotion.
04:59Okay, that's just to see what the business model
05:01is like from the broker himself, for example, IDXL,
05:03who may have seen the train with the broker a while ago,
05:07now he remembers what the business model is like.
05:10Okay, what will this funding be used for?
05:14The last question, Mr. Arian,
05:16what will this be used for in the future?
05:19Yes, so our 40 hubs,
05:21the coverage is not yet maximum.
05:23So if today the coverage is still 10 to 15 km radius,
05:28we want to expand it again to 20 km,
05:31even 30 km radius.
05:33This makes the number of users we serve
05:36can be doubled
05:38within 6 to 9 months in the future.
05:41That's the first focus.
05:42Then the second focus,
05:44if there are a lot of brands that we serve
05:47are just big brands,
05:49now we are starting to enter medium brands,
05:52even small brands or local brands.
05:54And in the future we want to continue to add
05:56medium and small brands, local brands,
05:58to also be able to reach,
06:00penetrate the market in the village,
06:03as wide as possible, as much as possible,
06:05which has been serviced by the trade.
06:06Okay, in terms of accumulation,
06:08what is the implication of funding
06:10for the future trade?
06:12Maybe we will discuss this topic later, Mr. Arian,
06:15and also our co-organizers, we will be back soon.
06:17I am still talking to Mr. Arian Manafeseo
06:20and also the co-founder of Dagangan Indonesia.
06:22In terms of accumulation,
06:23maybe the implication of the funding
06:25that has been obtained in the last series,
06:28Mr. Arian,
06:29what will the future of trade be like?
06:34Yes, we focus on providing added value
06:37to users and partners,
06:40brands that work with us.
06:42If today we have given products
06:44with a price of 20% cheaper,
06:46then in the next 24 hours,
06:49we will focus on doing that.
06:51They can even request now,
06:53if there are products that they have not seen
06:56in our application, they can request.
06:58Then for the delivery,
07:00they can also request the time preference.
07:03So it's not just delivered tomorrow,
07:04they can request in the morning,
07:06afternoon or evening,
07:08we will arrange it in our application.
07:10And also for brands,
07:12we provide additional features now.
07:14So we don't just distribute,
07:16we give them live data,
07:18so they can see their products
07:20spread to any area.
07:22The outlets that buy their products
07:24what is their identity like,
07:26where is their location,
07:28what is their profile like,
07:30so they can analyze
07:32their product performance,
07:33so they can launch
07:36the right promotion program.
07:38Is there any development of business models in the future,
07:41Mr. Arian, in terms of fundraising?
07:44Yes, so earlier,
07:45the data that we displayed to the brand
07:48is live,
07:50and they can see it in detail every day.
07:53So it's not just data,
07:54we give insight.
07:55So we give recommendations.
07:57For example,
07:59in this area,
08:00specifically, for example, Kelampok, Bumiayu,
08:03the market share of your snack products
08:05that taste chocolate, for example,
08:07is less than other places.
08:09So our recommendation is
08:11to give aggressive pricing,
08:13try to make the price more aggressive,
08:15cheaper,
08:16then make promotions.
08:18And this promotion is not just offline.
08:21For example, we help to place products
08:23in shops or retailers
08:25so our users, but also online.
08:27So through the application, there is a banner,
08:29there are cashback promotions that can be used.
08:31That's for the brand.
08:33Then for our users,
08:35the retailers in the village,
08:37now we have connected them to the third party,
08:40so financial institutions,
08:41so they can get funding access.
08:44So we give their transaction data,
08:47later someone will be chosen
08:49and they can use it.
08:51Buy now, pay later.
08:52So buy now,
08:53pay later,
08:54directly to the third party,
08:56the financial institution.
08:58If the price is cheaper,
09:0020%,
09:01even more,
09:03this is indeed for the market
09:05that is catered to the island of Java only.
09:08Is that right, Parian?
09:09Then how about the expansion of business in the future
09:12in the area outside the island of Java?
09:15Logistically, this will also be enough,
09:19as long as there is an increase in the logistical cost
09:23or the shipping cost.
09:24Will this cheaper 20% guarantee
09:28also be enjoyed by friends outside the island of Java
09:32if there is an expansion there?
09:34Yes, at the moment we are still focusing on the island of Java.
09:37At the moment, what we can do perfectly
09:41is only Central Java and Jogja.
09:43East Java and West Java are still very far from being perfect,
09:46especially compared to Central Java and Jogja.
09:48So I think,
09:49until the end of this year,
09:51even next year,
09:52we will focus on developing East Java and West Java.
09:55Next, if we go outside Java,
09:58we will start from the location
10:00close to the island of Java,
10:02such as Lampung, South Sumatra,
10:04or for example, Bali and Southeast Asia,
10:06before we go far away.
10:08Because even in the area of Java alone,
10:10and the area close to Java,
10:12there are still many brands,
10:14which are not big brands,
10:15mid-sized brands, even small brands.
10:17It's hard to find in the area.
10:19And if we find it, the price is more expensive.
10:21So we want to eliminate that discrepancy.
10:23We want to make sure there is justice for everything.
10:26So friends in the area can also buy
10:28small products,
10:30these small mid-sized brands,
10:31at the same price, even cheaper,
10:33compared to us in the city with higher income.
10:35Okay, I'm quite curious
10:37how the trade interaction here
10:39with logistic friends is like.
10:41Because to achieve a price
10:43of 20-30%
10:47there are logistic branches
10:49that are cut off.
10:51How is the interaction with logistic friends
10:53with the business model
10:55offered by the trade?
10:57Is there an implication for logistic friends?
11:01Yes, so we only handle the last mile.
11:03The last mile is the last part
11:05of the shipment of goods.
11:07The last part is from our hub
11:09or our micro-shop
11:11to the traders and buyers
11:13who use the trading application.
11:15But we ask
11:17or we cooperate
11:19so that the brand, brand or distributor
11:21send it to our hub.
11:23And this is outside of our control.
11:25We receive the goods directly at our hub.
11:27Receive it, more or less.
11:29So that they have to arrange
11:31first mile or mid-mile
11:33shipment from their warehouse
11:35or shipment from their factory distributor
11:37to our hub or our micro-shop.
11:39First mile or mid-mile usually
11:41they cooperate with logistic
11:43who have been working with them
11:45for decades.
11:47Okay, as a summary,
11:49what is the short-term trading target?
11:51Briefly, Mr. Rian.
11:53Of course,
11:55we continue the path to profitability.
11:57Our target at the end of this year
11:59or the beginning of next year
12:01is to achieve the profit we expect.
12:03Not only profitable, but also
12:05we want to accelerate our growth.
12:07Because with this funding,
12:09we can expand our hub
12:11from 10-15 km
12:13to 30 km radius.
12:15So that the number of users
12:17can be doubled
12:19or even more in the next year.
12:21Okay, I wish you success
12:23with all kinds of achievements
12:25that will be achieved by trading in the future.
12:27Mr. Rian, good luck to you as well.
12:29Thank you.
12:31Thank you.
12:33We will update again the movement
12:35of YSG from the opening of the first session
12:37until now, YSG is moving
12:39in the red zone.
12:41It was opened in the green zone
12:43and is still at the level
12:457,300.
12:47Weakened by 0.35%.
12:49Top gainers are AMM, NLSA,
12:51SMDR, DOH, HABUL,
12:53ESA, IOTF, PGO, and EMIJS.
12:55And top losers are
12:57BBRI, BOGA, ISEA,
12:59WIKA, Telkom, Brand,
13:01ELABS, PTPP, WIFI, and also
13:03SMRA.
13:13Yes, it's been 90 minutes.
13:15We accompanied you in Power Breakfast.
13:17Hopefully today's discussion can be a reference
13:19and source of information for you.
13:21Stay updated only on IDX channel,
13:23your trustworthy and comprehensive investment reference,
13:25and don't forget to watch the Market Review program
13:27which will air at 10 o'clock
13:29in West Java.
13:31Because the future must be ahead.
13:33I'm Wiki Adrian, stock investor.
13:35See you later.
13:59Music.
14:01Music.
14:03Music.
14:05Music.
14:07Music.
14:09Music.
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14:15Music.
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