Will Diageo Baileys Cow top title return to NI for third time in a row?

Farming Life

Diageo Ireland and its cream supplier Tirlán, have announced the return of the renowned Diageo Baileys Champion Dairy Cow competition to the Virginia Show in Co. Cavan on 21st August 2024.

Transcript

00:00Great to be here today for the launch of the Diageo Baileys Irish Dairy Champion competition.

00:08This is a competition which is much sought after by every farmer in the country.

00:11We're very fortunate in this country to have the best milk anywhere in the world and the

00:15best drinks industry anywhere in the world and of course that combination of Irish milk

00:20and Irish spirits comes together to create Irish cream liqueur of which Diageo Baileys

00:25is a wonderful example and I wish everyone well who are taking part in the competition

00:29and indeed I wish Tierlon and Diageo Baileys very well for their wonderful partnership

00:34for the year ahead as well.

00:36Sustainability continues to be a core part of the Baileys journey and we continue to

00:40provide innovations with our long-term partners such as Tierlon around our packaging and production

00:45commitments.

00:46We've seen the introduction of new packaging methods such as the aluminium can and paper

00:52based packaging and those will continue to support the long-term viability and the long-term

00:56success of what is a global success story that is Baileys.

01:00We have been a key partner in providing fresh Irish cream for Baileys Irish cream liqueur

01:06since the beginning.

01:08Our facilities and our people in Virginia County Cabin and Ballyragged County Kilkenny

01:14are central to this partnership, producing cream that makes Baileys so distinctive and

01:19so delicious.

01:21The Baileys Cow Competition is a prestigious event that showcases the best of Irish dairy

01:27breeding and management.

01:29I look forward to seeing the entries at the Virginia show on the 21st of August and the

01:35excitement of the upcoming competition.

01:38I would like to wish all the participants the very best of luck.

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