00:00I'm delighted to be here at the launch of the 2025 Diageo Baileys Irish Champion Dairy Cow
00:07Competition in collaboration with Tyrlawn. The success of our geographical indication Irish
00:13Cream is due in no small part to the quality of our dairy produce. This quality would not
00:18be achieved without the knowledge, dedication and hard work of our dairy farmers. This competition
00:24highlights and showcases the quality dairy animals that are produced throughout the
00:28island of Ireland. The continued success of this competition is a testament to the work
00:33of the organisers. I thank Diageo, Tyrlawn, the Virginia Show Committee for their commitment
00:38to this competition and to the Irish Holstein Friesian Society Holstein Northern Ireland for
00:43their role in promoting quality dairy. I would like to wish the very best of luck to all entrants
00:48in this 2025 Diageo Baileys Irish Champion Dairy Cow Competition. It's one of our longest running
00:53partnerships and brings together our supply chain partners, rural communities in a celebration
00:58of all that is great about rural Ireland. The Diageo Baileys Champion Cow supports our commitment
01:03to the sustainable development of the agri-food supply chain. Each year Diageo procures millions
01:08of litres of milk turned into Irish cream by our partners in Tyrlawn and Virginia and so
01:13the Diageo Baileys Cow is a reflection of Baileys Irish provenance and the great dairy farming
01:18tradition on the island. Since Baileys launched in 1974 Tyrlawn has proudly supplied the finest Irish
01:25cream to create the world's most loved liqueur. Our Virginia facility in County Cavan plays
01:30a key role, processing over 200 million metres of fresh local milk every year from 40,000 cows.
01:37The cream forms the heart of Baileys shipped all over the world and enjoyed all across the globe.
01:43I look forward to seeing this year's entries at the Virginia Show on the 20th of August.
01:48It's always a fantastic day of celebration, competition and community spirit. Best of luck to all the entrants.
01:54Best of luck to all the entrants.
01:56Best of luck to all the entrants.
01:57Best of luck to all the entrants.
01:58Best of luck to all the entrants.
01:59Best of luck to all the entrants.
02:00Best of luck to all the entrants.
02:01Best of luck to all the entrants.
02:02Best of luck to all the entrants.
02:03Best of luck to all the entrants.
02:04Best of luck to all the entrants.
02:05Best of luck to all the entrants.
02:06Best of luck to all the entrants.
02:07Best of luck to all the entrants.
02:08Best of luck to all the entrants.
02:09Best of luck to all the entrants.
02:10Best of luck to all the entrants.
02:11Best of luck to all the entrants.
02:12Best of luck to all the entrants.
02:13Best of luck to all the entrants.
02:14Best of luck to all the entrants.
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