2025 Diageo Baileys Cow Launch

Farming Life

Diageo Ireland in partnership with its cream supplier Tirlán, have announced the return of the Diageo Baileys Champion Dairy Cow competition at the Virginia Show on 20th August 2025.

Transcript

00:00I'm delighted to be here at the launch of the 2025 Diageo Baileys Irish Champion Dairy Cow

00:07Competition in collaboration with Tyrlawn. The success of our geographical indication Irish

00:13Cream is due in no small part to the quality of our dairy produce. This quality would not

00:18be achieved without the knowledge, dedication and hard work of our dairy farmers. This competition

00:24highlights and showcases the quality dairy animals that are produced throughout the

00:28island of Ireland. The continued success of this competition is a testament to the work

00:33of the organisers. I thank Diageo, Tyrlawn, the Virginia Show Committee for their commitment

00:38to this competition and to the Irish Holstein Friesian Society Holstein Northern Ireland for

00:43their role in promoting quality dairy. I would like to wish the very best of luck to all entrants

00:48in this 2025 Diageo Baileys Irish Champion Dairy Cow Competition. It's one of our longest running

00:53partnerships and brings together our supply chain partners, rural communities in a celebration

00:58of all that is great about rural Ireland. The Diageo Baileys Champion Cow supports our commitment

01:03to the sustainable development of the agri-food supply chain. Each year Diageo procures millions

01:08of litres of milk turned into Irish cream by our partners in Tyrlawn and Virginia and so

01:13the Diageo Baileys Cow is a reflection of Baileys Irish provenance and the great dairy farming

01:18tradition on the island. Since Baileys launched in 1974 Tyrlawn has proudly supplied the finest Irish

01:25cream to create the world's most loved liqueur. Our Virginia facility in County Cavan plays

01:30a key role, processing over 200 million metres of fresh local milk every year from 40,000 cows.

01:37The cream forms the heart of Baileys shipped all over the world and enjoyed all across the globe.

01:43I look forward to seeing this year's entries at the Virginia Show on the 20th of August.

01:48It's always a fantastic day of celebration, competition and community spirit. Best of luck to all the entrants.

01:54Best of luck to all the entrants.

01:56Best of luck to all the entrants.

01:57Best of luck to all the entrants.

01:58Best of luck to all the entrants.

01:59Best of luck to all the entrants.

02:00Best of luck to all the entrants.

02:01Best of luck to all the entrants.

02:02Best of luck to all the entrants.

02:03Best of luck to all the entrants.

02:04Best of luck to all the entrants.

02:05Best of luck to all the entrants.

02:06Best of luck to all the entrants.

02:07Best of luck to all the entrants.

02:08Best of luck to all the entrants.

02:09Best of luck to all the entrants.

02:10Best of luck to all the entrants.

02:11Best of luck to all the entrants.

02:12Best of luck to all the entrants.

02:13Best of luck to all the entrants.

02:14Best of luck to all the entrants.

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