00:00Yes.
00:02Okay.
00:04Hello.
00:06So like now,
00:08where do we go
00:10to the end?
00:12I'm curious.
00:14You're welcome.
00:16You're welcome.
00:18That's
00:20the
00:22front.
00:24I was wondering
00:26if you could
00:28It's a perfect time for this exhibition, actually.
00:39Barbie's resonance in culture has never been larger, more prominent.
00:44We had a cultural phenomenon after the release of the film.
00:48It's very gratifying to see Barbie explored in this way.
00:53No one has ever put on an exhibition that quite goes into the detail around the design
00:57process and the design thinking that goes into the brand.
01:27Yes, so this exhibition is designed by Sam Jacob Studio.
01:55Sam Jacob, of course, is one of our foremost architects and exhibition space designers.
02:02We loved working with him because his aesthetic is so perfectly suited to the Barbie brand.
02:08It's playful, it's colourful, it's post-modern.
02:11We have also worked closely with Mattel themselves to realise the exhibition because it was important
02:18that the design of the show in its totality was an accurate and respectful reflection
02:23of the Barbie brand legacy.
02:25So it's not pink by accident.
02:51And it has been an evolution.
02:53Of course, the original Barbie was exclusively imagined as a thin, white woman.
02:59And over the years, Mattel, I think, have taken steps to rectify that initially quite
03:06narrow definition of what female beauty is.
03:10So I think that in today's world, they are definitely doing a significantly improved
03:15job of producing dolls and presenting those dolls to the public in a way that children
03:23who play with Barbie, whoever they are, wherever they're from, can see something of themselves
03:28in the doll.
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