How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

Name: How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization
Uploaded: 2024-06-24T22:09:20+00:00
Duration: 1 min 24 s
Channel: Insider
Description: Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.

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Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.

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