00:00And when you think you're being bold, go even bolder.
00:08The best advice I've received recently has been to go bold.
00:15And when you think you're being bold, go even bolder,
00:18because sometimes change requires you to think absolutely differently
00:22and to take risks that perhaps don't feel intuitive.
00:26So I had an example where I was banned from meeting
00:29and read about it on the Friday
00:32and was supposed to fly on the Sunday to go and take part in it.
00:36So what we did was decide to kind of get our message out there anyway.
00:40So we did all sorts of things, not only a social media campaign,
00:45but we also put ads in the newspaper as well,
00:49explaining that I had been cancelled and there was no need to be afraid of me.
00:53So we took we took the cancellation to another level, I would say.
00:58And since then, I have not been cancelled.
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