Groupama Assicurazioni presenta 4^ edizione osservatorio “Change Lab, Italia 2030” con focus su salute e benessere

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(Adnkronos) - Groupama Assicurazioni, prima filiale del Gruppo francese Groupama e tra i più importanti player del settore assicurativo in Italia, ha realizzato la quarta edizione dell’osservatorio “Change Lab, Italia 2030” in collaborazione con l’istituto di ricerca BVA Doxa. L’indagine ha l’obiettivo di analizzare i principali trend che entro il 2030 cambieranno le abitudini di vita delle persone. Il focus di questa quarta edizione è stato l’approccio degli italiani ai temi della salute e del benessere, con un’attenzione particolare alle principali paure che stanno emergendo in questo ambito.

Transcript

00:00The observatory Groupama Change Lab, Italy 2030,

00:08made by Groupama Assicurazioni in collaboration with BV Adoxa,

00:12is coming to its fourth edition and this year it is investigating the main trends

00:16that by 2030 will change the habits of individuals

00:20with a particular focus on the approach of Italians to health and well-being

00:25and on the fears that are emerging in this area.

00:28Health and well-being are priceless values that Italians put first

00:32and that today require a 360-degree approach.

00:36The research we have conducted confirms that for Italians

00:40health today has two faces, that of the body,

00:44but also that of mental well-being.

00:47This is why in recent years new professional figures

00:51have been affirmed alongside the family doctor,

00:54new health allies such as nutritionists,

00:58osteopaths, psychotherapists or life coaches.

01:02From the investigation of the first subsidiary of the French group Groupama

01:06and among the most important players in the insurance sector in Italy,

01:09it emerges that Italians are increasingly aware of the importance of prevention,

01:13both at the physical and psychological level.

01:16The relationship with health, in my opinion, is changing better,

01:20especially when we look to the future.

01:23Compared to the past, we are much more attentive to everything

01:27that is the sphere of prevention, from food,

01:31the tests we can do, the blood tests we can do,

01:35the screening and so on.

01:38But also in the choice of the professionals of tomorrow

01:42to whom we will be able to turn,

01:44this data of attention to prevention also emerges.

01:48The relationship of Italians with health is profoundly changed

01:51and therefore it is essential to adopt innovative measures

01:54to meet the new needs.

01:57The insurance solution Groupama Well-Being in Health,

02:00for example, is a simple, modular and complete policy

02:05to protect the health of Italians

02:08and meet their needs in constant evolution.

02:12This product was born to facilitate access to higher protection services,

02:16avoiding long waiting lists,

02:19accompanying people in their path of prevention, diagnosis and care.

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