00:00 It's nice being in a farm because it gives you a semblance of routine.
00:06 You are able to respect time because you're forced.
00:09 Because you work with the sun, you work with the rain, which is nice.
00:12 Because I think in advertising, creativity is anti-routine.
00:15 You kind of need to be surprising all the time.
00:17 But in farming, it's different because you need to follow forces that are much bigger than you.
00:23 That are much stronger than you.
00:25 Hi, I'm Third Domingo. I'm a farmer and I'm also the CEO of an advertising agency.
00:31 I'm a copywriter actually.
00:43 So basically, I write and think of commercials.
00:46 That's really my trade.
00:48 My mother was a public school teacher and we were not rich growing up.
00:53 We weren't also that poor.
00:55 You can say that I grew up wanting things to become better for me and my family.
01:00 And that is why the idea that I need to be good at studying to be successful in life inculcated in me.
01:08 Early on in my life, I gained a lot of confidence in dealing with and talking with all sorts of people.
01:16 Which proved to be very important in my chosen path for a career, which is advertising.
01:23 When I was young, I was happy to watch commercials.
01:27 Because my course in college, in UANP, was Integrated Marketing Communications.
01:32 So I was brought to the side of communication for brands.
01:36 So that's where I used my training in theater and writing poetry.
01:43 So that classical training, I think, helped me to think of ideas.
01:49 Luckily, I was part of the team that created the Sprite Magpakatotoka campaign, which was the campaign of the decade.
01:56 And being part of a great team like that, you learn a lot.
02:03 Before I was 10 years in advertising, I thought I'd put up my own company.
02:10 And so therefore, I put up IdeasXMakina.
02:14 I've been managing my own company for 12 years now.
02:18 And I saw that there's an evolution in the challenges.
02:22 You have to be great at what you do.
02:24 It is tiring, I tell you.
02:26 But ultimately, here's the thing.
02:28 When you are able to achieve a certain level of success also, you actually become happy.
02:33 And actually, you increase your capacity to become happy to a point that you're also able to give and provide happiness to other people.
02:41 By way of, for example, livelihood, by way of advice, by way of help, by way of lessons that you share.
02:48 I didn't grow up in the province.
02:51 But when it's summer, your parents will bring you to the province.
02:54 And you will help in plowing the land, in plowing the rice fields, in planting and harvesting rice.
03:03 Those were the best times of my life, literally.
03:06 It's a different kind of experience, the physicality of it, and you also think about it, you discard it.
03:13 And then you're just, you know, you're literally communing with nature.
03:17 Somehow, that has always been very exciting for me.
03:20 Being able to touch things and smell things and experience things on my own.
03:26 When I achieved some level of success in my work, it became clear in my head that, you know,
03:34 I'm going to buy land and I'm going to be a farmer.
03:39 Farming, believe it or not, it's relaxing.
03:42 It's a different kind of respite from the hustle and bustle of advertising.
03:48 I enjoyed that too.
03:49 But usually that sort of thing, it takes a lot from you.
03:52 It can sap your energy if you're not careful.
03:55 It will kind of take away your energy and your enthusiasm.
03:59 So you've got to find ways to somehow replenish your energy.
04:04 And the farm for me is one of the best ways to actually do that.
04:08 But the thing with farming is, it has a time limit.
04:17 If there's no sun, you won't be able to do anything.
04:20 In advertising, even at night, you can't stop yourself from thinking of concepts, right?
04:27 Writing.
04:28 In farming, you know when to start and when to finish.
04:32 Which is a discipline that is somehow very hard to learn when you work in advertising.
04:37 Sometimes you're in the city, when you're working, when you have a career.
04:40 Sometimes you only take it day by day, right?
04:43 But farming forces you to think kind of long term.
04:46 You learn to literally plan.
04:48 Because you have to work with nature.
04:50 The sun will go down and the sun will go up.
04:52 It will rain and then it will dry up and then it will become sunny.
04:56 Working with those forces that you cannot control allows you to have a much complete perspective.
05:02 The day of a farmer starts at night, actually, before you go to sleep.
05:08 Because you're already thinking, "What am I going to do tomorrow?
05:10 I'm going to wake up like this?"
05:11 There's a lot to consider.
05:13 Soil preparation, fertilizers, the quality of the soil, herbicides, killing weeds.
05:19 Now, harvesting, the price of the rice you're going to sell.
05:23 So, those dynamics, because you have to be clear in your mind before you go to sleep,
05:27 what you're going to do tomorrow.
05:29 You have to wake up early next morning.
05:31 Why?
05:32 Because you're not going to wait for the sun.
05:34 Right?
05:35 You're not going to say, "Hey, I'm not going to get famous, I'm going to sleep."
05:38 The sun is not like that.
05:39 It will become famous whether you sleep or not.
05:42 So, you have to keep up with it.
05:43 It's the opposite, right?
05:44 Work comes first before breakfast.
05:50 You can say, "Aren't you tired of advertising?
05:54 Where are you looking for your energy to farm?"
05:57 Energy has two types.
05:59 There's potential energy and kinetic energy.
06:02 There's energy that is being carried by movement.
06:06 So, while you're moving, while you're moving, while you're trying,
06:10 you're being given more energy.
06:13 I feel like the ideal of a person in relaxing and replenishing energy and relieving stress
06:19 is when you have nothing to do.
06:21 I think you actually need to do some active form of stress.
06:25 That's why you exercise.
06:27 That's why you walk, you run.
06:28 That actual movement is creating energy for you.
06:31 So, that's the thing that I'm trying to harness with my life here.
06:35 So, that's the adventures of arch.
06:42 You're going to get lost, think about it.
06:45 How can I get out of this?
06:48 It's nice being in a farm because it gives you a semblance of routine.
06:54 You are able to respect time because you're forced, because you work with the sun, you work with the rain.
07:00 There's no such thing as a stress-free life.
07:02 Stress is part and parcel of our life.
07:05 If you're alive, there will be stress, right?
07:08 The technique is how do you harness these stresses such that they actually energize you,
07:15 that it does not sap energy from you, but actually you use those stresses to become stronger.
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