Global Brewers Set to Rebound with Higher Beer Sales Volumes This Summer with Major Sports Events

Global brewers are expected to see higher beer sales volumes this year after several quarters of declines, supported by factors like sports events and moderating inflation. Heineken and Carlsberg have already reported first quarter volume growth after over a year of declines, signaling a turnaround. AB InBev's sales have been hit by a boycott but this impact is easing, and analysts expect a return to volume growth in the second quarter. Major sports events like the Olympics and Euro Cup will drive beer sales, as will more normal weather patterns than last year.