Beginner's Guide to Search Engine Optimization .

The process of improving a website to increase its exposure and ranking in search engine results pages is known as SEO, or SEARCH ENGINE OPTIMIZATION (SERPs). It entails a variety of tactics and methods designed to improve a website's authority, relevance, and user experience in order to draw in organic (free) traffic from SEARCH ENGINE such as Google, Bing, and Yahoo. For companies and website owners hoping to boost their online visibility, get more visitors, and meet their marketing goals, search engine enhancement is essential.