00:00 The Department of Trade and Industry or DTI led a campaign Halal Friendly Philippines to boost
00:05 halal from a bare label to a recognized standard for production and trade excellence. DTI Secretary
00:13 Alfredo Pascual stationed the halal industry as a key driver of the country's economic growth
00:19 and exclusive development during the halal-friendly Quezon City Trade Fair. The event also aims to
00:26 establish Quezon City as a dynamic hub for halal business and tourism that shows a diverse range
00:32 of halal products together with creating a platform for business. Secretary Pascual emphasized the
00:39 rising domestic and international demand for halal products and services since the global
00:44 halal market value is at 7.3 trillion dollars.