00:00The real masalas are MDH and MDH.
00:04This line is remembered by children.
00:06It is not possible that you have not heard about the MDH masalas used in the kitchen of every house.
00:12Currently, the company has fallen into controversies.
00:14Questions have arisen about the quality of the two major masala brands of India, MDH and Everest Masala.
00:20Hong Kong has banned the sale of some products of these two masala brands.
00:25These products include MDH Madras Curry Powder, MDH Sambhar Masala Mix Powder, MDH Curry Mix Masala Powder and Everest Fish Curry Masala Powder.
00:35Singapore has also banned these products.
00:39Now, Everest has answered this controversy exclusively through email.
00:45Let's understand the whole matter.
00:47We will also know what the government has done.
00:49We will also know what the company has answered.
00:53First, let's know what is the reason for the ban in the reports.
00:57This ban was imposed because it was said that a large amount of ethylene oxide was found in these spices, which is very harmful to health.
01:06And this can increase the risk of cancer.
01:08Regarding this matter, the Indian Masala Board said on Monday that it is investigating the ban on the sale of four spices of MDH and Everest by Hong Kong and Singapore.
01:19Now let's know the answer of Everest.
01:22In fact, India's leading spice brand Everest has responded to GoodReturns and expressed concern about the reports.
01:28In which it was said that Singapore and Hong Kong have imposed a ban on its products due to the presence of ethylene oxide, which was categorized as Group 1 carcinogen.
01:39The company denied all these claims and said that no such ban has been imposed in any of the two countries.
01:46Recent reports suggesting a ban on Everest products in Singapore and Hong Kong are completely false.
01:52And the company wants to clarify that there is no such ban in any country.
01:56Rather, Singapore's Food Safety Authority issued a recall alert in Hong Kong,
02:03requesting our importers to temporarily hold and withdraw a product for additional inspection.
02:10And they called it a standard procedure for the security of consumer interests.
02:15Everest assured its customers that each and every product of theirs goes through a quality control check.
02:22Before export, all items get necessary clearances and approvals from the laboratory of the Spice Board of India.
02:28They said that only one of their 60 products has been affected by the temporary hold in Singapore.
02:34This shows that this incident does not reflect the overall safety and quality of their product range.
02:40The company thanked its customers for their trust and emphasized its commitment to maintain transparency and high standards.
02:49For which the brand has been known for the past 50 years.
02:52Meanwhile, the Indian government has taken steps to ensure the safety of masala products across the country.
02:59Food commissioners have been assigned the task of collecting samples from the spice manufacturing unit for testing.
03:05The Food Authority has started collecting samples from all the masala brands, including MDH and Everest,
03:12across the country for the purpose of testing, so that further investigation can be carried out.
03:18Now let me tell you about these companies.
03:21So, these two masala brands of India, MDH and Everest, are not only liked by the country, but also the world.
03:27And this is the reason that their demand is also very high.
03:29If we talk about MDH, then it is one of the top brands of spices in the world today.
03:35And they produce different types of spices.
03:38The company runs a business of billions of rupees annually.
03:41Its spices are used in more than 100 countries in the world.
03:45According to the information provided by the company, the machine used in the factories of MDH
03:50produces more than 30 tons of spices in one day.
03:54If we talk about the overall masala business segment, then MDH is the second largest player in India after Everest with a market share of more than 12%.
04:03In North India, the market share of MDH is more than 70%.
04:07More than 60 products of MDH are available in the market.
04:10But the most sold products are of Deggi Mirch, Chaat Masala and Chana Masala.
04:15So, the company has responded to this.
04:17The Indian government is also taking a step from its side.
04:20What do you think is right or wrong in this whole matter?
04:23Do you use these spices? I am sure you must be using them.
04:26Do you use these spices? I am sure you must be using them.
04:33Do you use these spices? I am sure you must be using them.
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