- 2 years ago
Industri Perhiasan merupakan salah satu sektor andalan yang berkontribusi terhadap perekonomian Indonesia. Produk ini memiliki prospek cerah karena produk perhiasan dalam negeri dinilai mampu bersaing serta memiliki nilai yang tinggi.
Salah satu pelaku usaha yang berkecimpung di bisnis perhiasan ialah Wanda Ponika Selaku Founder Wanda House of Jewels. Bagi Wanda, perhiasan tidak hanya sebuah bentuk kemewahan namun juga menggambarkan identitas dan karakter seseorang. Oleh karena itu, desain menjadi elemen penting yang mewakili setiap karakter perhiasan.
Salah satu pelaku usaha yang berkecimpung di bisnis perhiasan ialah Wanda Ponika Selaku Founder Wanda House of Jewels. Bagi Wanda, perhiasan tidak hanya sebuah bentuk kemewahan namun juga menggambarkan identitas dan karakter seseorang. Oleh karena itu, desain menjadi elemen penting yang mewakili setiap karakter perhiasan.
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TVTranscript
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00:48 in Indonesia. [NON-ENGLISH SPEECH] Wanda Ponica, founder of Wanda House of Jewels. [NON-ENGLISH SPEECH]
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02:14 because we're going to chat with the founder of Wanda House of Jewels, Wanda Ponika!
02:21 How are you doing Wanda?
02:23 Hi!
02:24 That's wonderful news!
02:26 Thank you for joining us today at Women's Talk.
02:30 Okay, not only are you a designer but also a motivator,
02:38 and the news is that you're a socialite too.
02:42 You're very busy, aren't you?
02:44 No, I'm not.
02:45 Actually, I don't know why I'm a motivator.
02:47 I don't know why it's on Wikipedia,
02:49 because I don't feel like a motivator,
02:51 and I like to be stressed.
02:53 If I'm a motivator, I'm always energetic.
02:55 Maybe it's because you often write on social media?
02:59 I'm more happy with my current job,
03:04 which is managing my business, family, and social activities.
03:08 Okay, let's start from the beginning.
03:10 Let's start with your business.
03:12 As we're seeing right now,
03:14 you have a jewelry store called Wanda.
03:19 Can you tell us how it started?
03:21 It's not easy to have a jewelry store, right?
03:24 What do you think, Wanda?
03:26 I actually started as a professional.
03:29 I used to work in this industry,
03:32 and at one point I wanted to have my own line.
03:36 Actually, the name wasn't Wanda,
03:39 but after two or three years,
03:42 I felt like I didn't have a unique business strategy.
03:48 And if we want to do business,
03:50 I don't think there's a lot of competition for the brand name.
03:54 And the brand name wasn't Mi,
03:57 but it wasn't special.
03:59 And it seems like people are easier to remember Wanda.
04:03 So even though I was shy at first,
04:05 I was very narcissistic, using my own name,
04:07 but I was brave enough.
04:09 And until today,
04:11 when we changed our business strategy,
04:15 the results were much better.
04:17 So, at first it was Mi2, and then...
04:19 No, no, no. I never wanted to be Mi2.
04:21 It was just not special at first.
04:23 So it wasn't sharp.
04:25 What's so special about this jewelry store?
04:30 As a customer, I can't find anything special.
04:34 Okay, so how long have you been running Wanda House?
04:38 We've been running Wanda House of Jewelry for 13 years.
04:42 Incredible.
04:43 Is your family background in the jewelry business,
04:48 or you're really a staff member of Wanda?
04:50 I said I was working as a professional in the jewelry industry,
04:54 and I made my own line of jewelry,
04:57 with my savings and my husband's savings,
05:01 and I was in the same industry.
05:03 Then we started to have our own line.
05:06 It wasn't easy to get there.
05:09 It wasn't easy to get there.
05:11 There must be a lot of challenges.
05:13 What do you remember the most,
05:15 if anyone is interested in running a similar business?
05:19 Maybe like this,
05:20 for me, COVID is the turning point of Wanda House of Jewelry.
05:25 So, when a lot of people were sick,
05:30 at that time, I was also...
05:33 It's impossible to lie if we're not afraid.
05:36 We have a team, we have employees, we have their families.
05:40 But how did it finally open a new opportunity?
05:45 So I never thought of using my social media platform for business.
05:50 Even for me, "Nora, I'm embarrassed.
05:53 Why do you make a matchbox for business?"
05:56 So I really didn't want to.
05:58 But everyone has a point called the power of "kepepet".
06:03 The shop is closed, the mall is closed.
06:06 My friend said, "Why don't you just sell it on Instagram?"
06:10 At that time, my Instagram had several tens of thousands of followers.
06:13 Not bad.
06:15 "No, Nora, I don't want to."
06:17 But finally, the longer it was, the more "kepepet".
06:20 And some friends said, "Come on."
06:23 And at that time, I never took off this matchbox.
06:26 Because this is actually a journey.
06:28 Now we call it "Kalung Netizen".
06:31 And this is a hit. This is our bestseller.
06:34 So during COVID, I was bored, so I like to do live.
06:39 So I do live makeup, sometimes I do live chat.
06:42 And many people ask, "Ci, the matchbox is really good."
06:45 "Ci, do you sell the matchbox?"
06:47 Even though I made this matchbox during COVID.
06:50 So at home, I want to keep my style.
06:53 So I made something simple.
06:55 Finally, I made it.
06:57 And I don't know what happened one day.
07:00 I said, "I'll take my phone."
07:02 So I went live from the boutique.
07:04 And it was amazing.
07:05 Because it was like 10 minutes before, I was given a sign by my team.
07:09 "Oh, someone has already transferred."
07:11 So I was excited.
07:13 At that time, I was wondering who would buy diamonds online.
07:17 That's it.
07:18 Finally, I went live and started with my phone.
07:22 I don't have a stand phone.
07:23 I'm really guptech.
07:25 I put it in a glass.
07:26 Then I put my phone in front.
07:28 Then whatever was on the showcase, I made a review.
07:31 It was not proper when you were on the showcase.
07:33 Oh, it was not proper.
07:34 So it was blurred.
07:35 I reviewed bracelets, rings.
07:38 I made a review of all the items and posted it.
07:41 It turned out that the results were amazing.
07:43 And there was also a turning point, not only in marketing, but also in design.
07:49 So, Wanda House of Jewels was famous for its very unique and sophisticated designs.
07:55 And the dimensions are big.
07:56 There are many carvings.
07:58 But when there was a pandemic, no one went to the party.
08:01 Everyone wanted to stay beautiful at home.
08:03 So we made something simple.
08:06 This is one of the first hits.
08:08 I was going to give the name Kalung Wanda.
08:10 But I thought, "This is funny. Why do all netizens like to ask?"
08:14 I gave the name Kalung Netizen.
08:16 And from there, Wanda House of Jewels journey was a hybrid.
08:20 We were not only offline, but also online.
08:23 Even when the mall was closed, our sales were still good.
08:27 With my money, I was still live.
08:29 If anyone wanted to buy, we asked for a fatpam permission to come here.
08:33 We took the goods, we packed, we sent it.
08:35 And finally, until today, it runs online and offline.
08:39 Sometimes we have to adjust to the times or the situation.
08:45 So that it can be successful.
08:48 Even though it's impossible.
08:50 And I think it's really important.
08:52 It depends on what we read and what we watch.
08:56 People used to say, "What did you read?"
08:59 So I can know your class.
09:01 What are you watching now?
09:03 And I really like watching YouTube.
09:06 I think it can give, maybe not motivation.
09:10 Because in my opinion, the best motivator is ourselves.
09:13 But I really like watching Prof. Reynalds at that time.
09:16 Where Prof. Reynolds always said,
09:18 "Reynalds Kasali must be relevant."
09:21 The key is to be relevant.
09:23 That relevance never left my head.
09:26 I think, "What is relevant to my business now?"
09:29 At that time.
09:30 And finally, we made it online.
09:33 And there are many challenges.
09:36 How to build trust, packaging, shipping.
09:40 And we learned a lot.
09:42 Okay. This one is really beautiful.
09:44 And designed by you?
09:46 Yes, I never change the jewelry.
09:48 So I always wear this one.
09:50 Okay.
09:51 There are so many jewelry stores in Indonesia.
09:54 What kind of competition is it?
09:57 And as you said, we have to adjust to the situation and conditions of the people now.
10:02 But more than that,
10:04 there are many kinds of jewelry here.
10:06 What is it like?
10:08 Yes, that's why I said,
10:10 it's really challenging to be that.
10:12 So, we have to create.
10:15 If we want to cook, we have to have our own recipe.
10:18 And in my opinion, the more jewelry stores,
10:20 the better.
10:22 Because it makes people more familiar.
10:24 If we watch it now,
10:26 what is it called?
10:28 If we look at Instagram, there are so many ads.
10:30 From there, people can see who is the most trusted.
10:36 Because number one must have trust.
10:38 Who has the best design,
10:40 who has the best quality.
10:42 And as long as we hold on to the fact that quality is number one,
10:46 I think we can withstand any kind of competition.
10:50 Okay. In short,
10:52 tips for netizens or viewers wherever they are in choosing good jewelry?
10:57 Yes, I always say quality over quantity.
11:01 So, it's okay. We start from the small ones.
11:03 As long as we have it, the quality is good.
11:07 That's why Wanda House of Jewels is very strong
11:10 that in Wanda, the center of the diamond is always in D-Color and VVS Clarity.
11:15 Because in D-Color,
11:17 if there is a diamond color sequence,
11:19 the highest is D-Color.
11:21 And VVS is at the level of clarity,
11:23 which is also very nice.
11:25 We will continue this discussion.
11:27 Premieresaux, the next pariwara,
11:29 stay with us at Women's Talk.
11:31 Thank you for being with us again.
11:43 Still with Wanda Ponega.
11:45 Okay. Becoming a jewelry designer.
11:47 Then, as I said,
11:50 I don't know why it can be written on Wikipedia.
11:53 I'm a motivator.
11:55 But I read on social media,
11:57 there are a lot of writings with current issues.
11:59 Why?
12:01 Because I just like it,
12:03 but usually it's pro and contra.
12:05 If pro, it's okay.
12:07 If contra, reading it,
12:09 the detection is also annoying.
12:11 Maybe if it's a comment.
12:13 I've been writing since I was a kid.
12:15 Even when I was in high school,
12:17 I already had a job as a writer
12:19 in one of the media in Bali.
12:21 I like to write, and I haven't written for a long time.
12:23 If I'm not mistaken,
12:25 in 2017, I started writing.
12:27 As for pro and contra,
12:29 at first,
12:31 it's not easy.
12:33 Because women are definitely buffer.
12:35 Especially women like me.
12:37 But the first time I was attacked,
12:39 it was so stressful.
12:41 But I have a friend
12:43 who is really crazy
12:45 if on social media,
12:47 I was joking, he said,
12:49 "I don't want to be commented.
12:51 If you have a thin nose, you don't need to have social media."
12:53 Even when we
12:55 use social media in private,
12:57 it's still open for public.
13:01 Because people who see
13:03 our post can screenshot,
13:05 and spread it again.
13:07 So it's a risk of one package.
13:09 And when we play social media,
13:11 we try not to blunder.
13:13 But blunders or tongue slips
13:15 will definitely happen.
13:17 I got one of the best
13:19 mental training.
13:21 I said, "I've been blundered
13:25 and attacked by..."
13:27 Your contra.
13:31 The contra is really fanatic.
13:33 But still, when it happens again,
13:35 there will be that feeling.
13:37 But I always say, "I won't lose."
13:39 What motivates you?
13:41 Sometimes, the issue
13:43 doesn't have a direct impact on us.
13:45 We want to voice
13:47 our point of view. What motivates you?
13:49 Because you were...
13:51 a writer.
13:53 An event
13:57 depends on
13:59 the angle we see it from.
14:01 Maybe if we see it from here,
14:03 it's bad. But from here, there's another angle.
14:05 And I like to
14:07 offer a different angle.
14:09 So it's not always like this.
14:11 Sometimes,
14:13 we do something sensitive.
14:15 But it turns out,
14:17 we have a different point of view.
14:19 It's not wrong.
14:21 Learn to be calm even though it's different.
14:23 Okay.
14:25 Be calm even though it's different.
14:27 Be brave to express
14:29 your opinion.
14:31 Okay.
14:33 From the point of view...
14:35 I have a friend who said,
14:37 in social media, don't be too narrow-minded.
14:39 How important
14:41 is social media?
14:43 And she said,
14:45 you're also a...
14:47 what's it called?
14:49 A socialite.
14:51 How is it?
14:53 We have to differentiate.
14:55 There's a relationship.
14:57 And there's a friend.
14:59 Relationship is when we meet
15:01 in business or
15:03 in an event,
15:05 we often meet, "Oh, you know me."
15:07 "My relationship."
15:09 And that's what's more
15:11 in our lives.
15:13 We know our shortcomings, our advantages.
15:15 We can trust them
15:17 to talk and find a solution.
15:19 That's a friend.
15:21 And for me, my friend,
15:23 there's no need to have many friends.
15:25 But they have to be very qualified.
15:27 If it's a relationship,
15:29 as many as possible.
15:31 But if it's a friend, there's no need to have many.
15:33 It's important to be qualified.
15:35 Because when we have many friends,
15:37 it actually needs a portion
15:39 for us to pay attention.
15:41 When we have many friends, the portion will be less.
15:43 Our attention.
15:45 The relationship will be more stable.
15:47 When we have few friends,
15:49 we can dedicate our time and thoughts
15:51 to our friends. For me, it's much better.
15:53 At this moment, besides family,
15:55 what do you think is the most important
15:57 for you right now? What gives you the most
15:59 meaning?
16:01 My work and team at Wanda House of Jewels.
16:03 Because
16:05 I want this business
16:07 to be beneficial for many people.
16:09 And I'm grateful
16:11 after 18 years,
16:13 from what I got from my business,
16:15 we've done many heart operations
16:17 for free, when there was no BPJS.
16:19 Taking care of children with cancer,
16:23 until now. We've
16:25 taken care of several cancer homes.
16:27 We've built 8 schools in East Indonesia.
16:29 And it will continue
16:31 and continue.
16:33 Amazing.
16:35 You've been with your family since you were a kid.
16:37 We'll discuss it later.
16:39 We'll finish our topic first.
16:41 Stay tuned on Women's Talk IDX channel.
16:43 Of course, Pumiersah,
16:55 we're still with Wanda Ponica.
16:57 Wanda often does
16:59 social activities, even going down to the field.
17:01 Where did you go last?
17:03 During COVID,
17:05 we made a vaccine,
17:07 helped the vaccine police.
17:09 We've vaccinated 2.5 million people.
17:11 The funniest thing is, while I was
17:15 in the vaccine field, in Bekasi,
17:17 Kabupaten, I was wearing a mask.
17:19 Everyone was just
17:21 happy. Sometimes, when I was helped,
17:23 there were many mothers who hugged me.
17:25 I didn't get COVID at all.
17:27 After COVID,
17:29 I went to Singapore.
17:31 I got COVID.
17:33 Maybe God has arranged it.
17:35 "This kid is on duty, don't get sick."
17:37 I got COVID.
17:39 That's funny.
17:41 So, you've experienced
17:43 getting COVID.
17:45 That's an experience.
17:47 I don't know why I got it.
17:49 But God has arranged the time.
17:51 What else?
17:53 What social activities will be done
17:55 this year?
17:57 There are 2 schools.
17:59 We'll hold
18:01 "Wonder House of Jewels".
18:03 Who will be the best?
18:05 Will you do it with
18:07 a certain foundation?
18:09 There's a foundation called "Happy Hearts Indonesia".
18:11 It's focused on
18:13 building schools in the left-behind areas.
18:15 But, we're mostly
18:17 in East Indonesia.
18:19 Because we're left-behind there.
18:21 I'm one of the directors.
18:23 There are some entrepreneurs.
18:25 How many schools
18:27 have you held?
18:29 In the 10th year,
18:33 there are 300 schools.
18:35 I joined it 5 years ago.
18:37 To help each other,
18:41 it depends on
18:43 our abilities.
18:45 I want to know,
18:49 is Wanda Ponika
18:51 a person
18:53 who has a lot of money?
18:55 People say that
18:57 she's rich.
18:59 What's your answer?
19:01 I'm very rich.
19:03 But, I'm not over-rich.
19:05 My dream is
19:07 to earn a lot of money.
19:09 When I was in the first year,
19:11 I had a job.
19:13 I had a page
19:15 on a tabloid.
19:17 It's for teenagers.
19:19 I earned around
19:21 Rp. 500.000.
19:23 It's a big amount in the early 90s.
19:25 So, you're used to it
19:27 from a teenager.
19:29 Why do you have to work?
19:31 If you're rich,
19:33 why do you still
19:35 have a business?
19:37 When we were talking,
19:39 you said that you still have a lot of targets.
19:41 I have to work.
19:43 My son is in London.
19:45 He works in a mini-store.
19:47 It's a printing shop.
19:49 He works in a boutique.
19:51 He said that his mom is sleeping.
19:53 He's tired.
19:55 My third son has helped
19:57 in Wandang Soft Jewels.
19:59 Although it's online.
20:01 I have Zoom. The kids joined.
20:03 Brandon is more into marketing.
20:05 Brandon is more into IT.
20:07 He even set up our online shopping.
20:09 It was Brandon.
20:11 He took a two-year break from Swiss during COVID.
20:13 He helped me.
20:15 Bella is 18.
20:17 She's been helping me for half a year
20:19 in HRD.
20:21 They know that
20:23 with their mom,
20:25 we can enjoy life
20:27 with nice clothes, but we have to prepare for work.
20:29 You have to prepare for work.
20:31 They're used to me
20:33 coming here.
20:35 When my store was still new,
20:37 I didn't have many employees.
20:39 People had Christmas and Eid holidays.
20:41 I had to work.
20:43 How do you divide time
20:45 between family and business?
20:47 There was a little gap.
20:49 You can bring your kid to work.
20:51 Yes, I can.
20:53 What about me time?
20:55 I'm happy to be alone.
20:57 I used to read novels.
20:59 Now, I don't watch YouTube.
21:01 I just listen to it.
21:03 I love stand-up comedy.
21:05 I love dark jokes.
21:07 My background is different.
21:09 When I watch stand-up comedy live,
21:11 I can laugh.
21:13 I also like
21:15 listening to
21:17 YouTube business.
21:19 So, I'm not
21:21 serious about me time.
21:23 I'm happy.
21:25 That's great. What else do you want to achieve?
21:27 I'm sure there are many things.
21:29 What's the most important thing
21:31 that you want to do?
21:33 I want to send my kid
21:35 to school.
21:37 I want to accompany them to graduate on time.
21:39 Then, they can work.
21:41 I want to help
21:43 my company.
21:45 I want to mentor them.
21:47 You can't help your company
21:49 if you have other dreams and passions.
21:51 It's okay for me.
21:53 My kid goes to pharmacy.
21:55 But, he loves the business here.
21:57 So, for me,
21:59 if they like it,
22:01 let's do it.
22:03 But, thankfully, they all committed to
22:05 studying.
22:07 You're focusing on your kid.
22:09 Okay.
22:11 What's the key of success
22:13 for you?
22:15 Success is relative.
22:17 But, to be able to stand up like this,
22:19 what's the key?
22:21 I'm far from success.
22:23 I'm shy.
22:25 I saw someone
22:27 who has a family with a big family.
22:29 If we talk about success,
22:31 I don't think so.
22:33 Just be yourself.
22:35 I always try.
22:37 Just try.
22:39 Don't give up.
22:41 Okay.
22:42 What's the tip for women
22:44 who want to have a business?
22:46 Maybe it's a hobby or something.
22:48 So, they can go through
22:50 various challenges like COVID-19.
22:52 And, so on.
22:54 Obviously, having a business is more difficult
22:56 than being a professional.
22:58 So, think about it.
22:59 Are you ready with all the risks?
23:01 Because, professional is 9 to 5.
23:03 How long do you have to wait?
23:05 From 25th to 1st,
23:07 you have to pay the salary.
23:08 If we have a business,
23:09 it can be 24 hours.
23:11 And, there's a burden
23:13 that we have to bear,
23:14 not only ourselves.
23:15 But, we have to remember that there are employees
23:17 plus their family.
23:19 So, think about it.
23:21 Are you mentally ready?
23:22 If not, being a professional
23:23 who is successful is also amazing.
23:25 Why did you become a businesswoman?
23:26 Since I was a kid,
23:27 I never thought
23:29 that I want to work as a professional.
23:31 No. I have to have a business.
23:33 It's like I've grown up.
23:36 And, you've achieved it.
23:37 In high school, I was a street vendor.
23:40 Amazing.
23:41 So, you have the talent
23:44 since you were a kid.
23:45 And, you made it
23:49 or you made it as you expected.
23:51 So, you chase your dream
23:52 until it comes true.
23:54 Yes.
23:55 If we can imagine it,
23:57 it can happen.
23:58 Because, to be honest,
23:59 what I have in my life now
24:01 is similar to what I imagined.
24:04 So, when I read The Secret,
24:07 I felt like,
24:08 "Oh, I've been practicing this book
24:11 that's why I'm here."
24:13 Okay. If you can imagine it,
24:15 it can happen.
24:17 But, you need to be persistent
24:19 and consistent.
24:21 Thank you, Wanda Ponica,
24:23 for always for your business,
24:25 for your family,
24:26 and for everything you hope for.
24:28 See you again.
24:30 That's all for today.
24:31 I hope it can be a reference
24:33 for your career,
24:34 business,
24:35 or whatever you're trying to do.
24:38 I'm Prisa, and I'll say goodbye.
24:40 See you again. Bye.
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