00:00 The company has been in the process of developing a product that combines innovation, sustainable design and know-how in the production of portioned coffee.
00:17 In 2024 Nespresso launches the innovative compostable capsules,
00:21 retrocompatible with the Nespresso Original system, certified by Tuv Austria as OK Industrial Compost.
00:29 It is made with 82% paper pulp.
00:33 The capsules are launched in Italy as the first country after the launch in Switzerland and France in 2023.
00:40 A sustainable choice without giving up the quality and unforgettable taste of Nespresso.
00:46 These are paper pulp-based capsules,
00:49 inside which there is a biodegradable membrane that allows the coffee to keep its fragrance intact.
00:56 These capsules are easily disposable at home, directly in the organic collection.
01:02 On the occasion of this innovative launch, we have developed 5 new mixtures
01:07 that come directly from the fields of farmers and growers
01:11 who embraced the Nespresso AAAA Sustainable Quality sustainability program.
01:17 Nespresso celebrated the arrival of this absolute novelty on the market at the Milan Design Week 2024
01:24 with an immersive installation in the heart of the Brera District,
01:28 made by architects Alessandra Covini and Giovanni Bellotti of Studio Ossidiana,
01:33 which tells the design and innovation of the new capsules on paper.
01:37 A tripod of plants is made from the hat at the installation,
01:40 symbol of the path of the capsule intended through composting to generate new life.
01:46 The paper capsules return to the installation as a compostable material that becomes soil,
01:53 that becomes plants, that becomes flowers and that we see in different points of the installation.
01:59 Within the installation, which is fully embedded in the theme "Natural Matter"
02:04 chosen for the Fuori Salone 2024,
02:07 customers were able to buy a newspaper or have a coffee tasting the new Nespresso line.
02:13 We wanted to play a bit on the type of Milanese edicola,
02:17 on this idea of these short breaks,
02:19 of these small rites from a busy city, especially the Salone,
02:26 and try to think with Nespresso a project as generous as possible,
02:30 that would highlight the collection of capsules,
02:32 the possibility of sitting on a small platform,
02:35 to take advantage of a niche between a coffee and a newspaper.
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