Marianne : moins de pages, moins cher, plus de lecteurs

Buzz Plus

Pagination réduite de moitié, prix passant de 4,40 euros à 3,50 euros, maquette épurée... - L'info en continu  https://buzzplus.fr/ Infos, news & actualités - L'information internationale en direct.

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00:00 Pagination reduced by half, price going from 4.40 euros to 3.50 euros,

00:05 the model was erased.

00:06 The billionaire Marianne inaugurates a new formula on Thursday to restart her sales,

00:10 in a decline like for the entire generalist press magazine,

00:13 without cutting into her employees.

00:15 Passed in the gyrus of billionaire Czech Daniel Kretinsky in 2018,

00:19 the billionaire had changed little since his creation in 1997

00:23 by journalists Jean-François Kahn and Maurice Zafran,

00:26 recalls to AFP his editor-in-chief, Natasha Polony.

00:30 But the erosion of the readership leads to renewal.

00:33 With 129,000 copies sold in 2023,

00:36 Marianne saw her distribution drop by 1.3% compared to 2022,

00:41 according to the CPM, the Alliance for the Numbers of the Press and the Media.

00:44 It stands behind its competitors the point 291,000, -1.5%,

00:50 the OBS 190,000, -7%, which, sign of the times,

00:54 evolves also Thursday by becoming the new OBS Elixpress, 144,000, -5%.

01:00 The new frame offers about fifty pages,

01:03 against more than 80 previously,

01:05 a more readable model or a new slogan,

01:07 "the truth has no master".

01:09 What will the competition of the platforms answer?

01:12 The decrease in the attention time of readers and their informational fatigue

01:16 by offering a "concentrated" of Marianne, explains Natasha Polony.

01:19 In a world that is shifting,

01:22 it is necessary to allow them to understand the mechanisms at work

01:25 and the takeover they can have on it in terms of geopolitics,

01:28 economy, environment or education.

01:30 The reduction of paper content, whose costs have exploded,

01:34 combined with an investment of the shareholder,

01:37 allows to lower the price of the magazine to 3.50 euros,

01:40 making it much more accessible,

01:42 continues the one that would be delighted to see Marianne,

01:44 number 2 in kiosk, selling at the numbers.

01:47 Right behind the point, fill the gap.

01:50 At the same time, the weekly newspaper,

01:52 which keeps its team of 55 press cards,

01:55 will be able to release forces for the web

01:57 to invent new formats and increase its number of digital subscribers,

02:00 currently 12,000, against 55,000 for paper and 25,000 for the numbers.

02:04 On the editorial line, the magazine,

02:08 "Pluralist of the Republicans",

02:09 will continue to fight against the confiscation by the oligarchs of the common good,

02:13 explains Natasha Polony,

02:15 which has driven a more sovereignist turn since 2018.

02:19 It refutes in addition any interference of the shareholder Daniel Kretinsky,

02:23 particularly respectful,

02:24 two years after an absurd controversy around a "too partisan" judge,

02:28 clearly positioning himself against Marine Le Pen at the presidential election.

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