Adidas To Sell Yeezy Shoes At Cost

  • 2 months ago
Despite forecasting a near doubling of operating profit for this year, ADIDAS announced today it is selling its remaining Yeezy inventory at cost. Accoring to ADIDAS CEO Bjorn Gulden, the company's revenues will remain nearly constant in 2023 despite Yeezy overhang and "conserative sell in strategy"