Bakery credits Elon Musk with surge in orders after unpaid Tesla bill issue

Fortune

“Tesla is associated in people’s mind with Elon Musk,” she said, “and you either love him or hate him…so when people saw that it was Tesla, I think it stirred strong emotions.”

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00:00 Last week, a bakery owner in California slammed Tesla for ordering $16,000 worth of pies and then

00:05 canceling, leaving the bakery out thousands of dollars. The owner, Vangi Rasateranara,

00:10 posted about it on Instagram and received a lot of attention. The news spread and once Elon Musk

00:14 heard about it, he said he would make things good with the bakery. While Tesla did pay $2,000 to

00:18 cover the cost of the order, the company's actions led to a booming business for the Giving Pies

00:22 bakery. The owner told Fox that the bakery is now receiving 200 or so daily customers compared to

00:27 30 or 40 on a typical day. Rasateranara believes the incident blew up because of Musk's popularity.

00:32 She said, "You either love him or hate him, so when people saw it with Tesla,

00:36 I think it stirred strong emotions."

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