رئيس قطاع الأسواق الخارجية بشركة جهينة المصرية لـ CNBC عربية: نستهدف إضافة 5 أسواق تصديرية جديدة كمرحلة أولى خلال 2024

CNBCArabia

2 years ago

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00:00 The growth rate will be around 43% in total exports.

00:05 We aim to double the number of exports in 2024.

00:09 Did you add new markets at the end of last year?

00:13 What is your plan for 2024?

00:15 We are reaching 35 countries worldwide.

00:20 At the beginning of 2024, we added some markets

00:24 in the form of a full distribution model.

00:27 We will expand markets in the Middle East and Africa

00:31 in Phase 1 in 2024.

00:33 The rest of the regions will be included in our expansion plan.

00:37 The company's expansion plan included

00:40 the recent price increase,

00:43 the price increase rate,

00:45 and whether all products have been exported.

00:47 And also, how much will it cover

00:49 part of the operating costs?

00:51 We are trying to be very careful

00:53 in increasing our prices.

00:55 We are trying to increase the costs

00:57 as much as possible.

00:59 We cannot cover all the costs,

01:01 but during the last period,

01:03 there was an increase in the prices

01:05 between 10% and 15% during this year.

01:07 This is to cover the production costs.

01:09 What about expansion, Mr. Mohamed?

01:11 As I said, we are targeting 5 countries

01:14 in Phase 1 in the Middle East and Africa.

01:17 We are aiming to have a full distribution model.

01:21 We are not just exporting small shipments,

01:24 but we will have our own warehouses.

01:26 Johaina will be strong in the 5 countries

01:29 we are targeting as Phase 1.

01:31 These countries will be Libya,

01:33 some in North Africa,

01:35 and the Gulf.

01:37 These are the markets in North Africa and the Gulf.

01:39 Why does Libya still have many political problems?

01:41 Libya is a market that is very weak in trade.

01:44 We did not face any problems in our operations.

01:47 There are many similarities with the Egyptian market.

01:50 The brand Johaina is very popular.

01:52 It was the market leader in the Libyan market 10 years ago.

01:55 We are targeting to be strong in this market

01:58 because it is a big market

02:00 and the consumption is very high in milk and dairy products.

02:02 What does support the company's products in the foreign markets?

02:05 First, the pricing policy is targeting

02:08 to see the price of our product

02:10 on the chart compared to the competitors.

02:12 We are doing marketing campaigns

02:14 targeting the consumer

02:16 in the language they speak in each country

02:18 we are working in.

02:20 Is the cost of operation increasing?

02:22 Is the price of products increasing?

02:24 Even the part that is exported

02:26 and not only in the local market.

02:28 Does it affect our competition in the foreign markets?

02:32 Let me tell you with all clarity

02:34 that the strategy of Johaina in 2024

02:36 is the priority for the export sector.

02:38 We are targeting to expand

02:40 and put all our efforts and investments

02:42 to succeed in the export sector.

02:44 Even if it comes to profit,

02:46 we will invest in the sector to succeed

02:48 because this will lead us to source the dollars

02:50 we need to continue

02:52 to pay our foreign exports

02:54 to the local market.

02:56 How much does the export sector contribute

02:58 in the total sales of the group?

03:00 During 2023,

03:02 it contributed 8% of the total sales of the company.

03:04 We are aiming to double the size of the business

03:06 and over the next three years

03:08 we will double the size of the business

03:10 compared to the previous year.

رئيس قطاع الأسواق الخارجية بشركة جهينة المصرية لـ CNBC عربية: نستهدف إضافة 5 أسواق تصديرية جديدة كمرحلة أولى خلال 2024

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