00:00 Now we're back in the CreateUp segment and we're back to record Prisasemboda.
00:05 Do I smell good today, Wiki?
00:06 Let me smell it.
00:08 Okay, the smell is a bit different.
00:10 A bit different.
00:11 You just used the perfume, right?
00:12 Because I just realized that our Narsum this time is the perfume I use, Cards and Clear.
00:18 This is not sponsored, but I'm proud of the local product.
00:21 That's right, because I also like to use perfume.
00:23 So there's excitement to talk about CreateUp.
00:26 This time we will talk about Cuan, a local perfume.
00:31 Cuan is the startup of a local perfume producer.
00:33 It has been connected since the start of the CreateUp conference.
00:35 And Ms. Nova Puspita is the CEO of Cards and Clear.
00:39 How are you, Ms. Nova?
00:41 Hello, Wiki. I'm Prisa.
00:44 I'm very good, of course, to be invited here.
00:47 I want to ask first, is this true?
00:49 This is pure local?
00:51 Yes, it's pure local.
00:53 Pure local, 100% local, right?
00:55 Yes, for the fragrance oil, there are still some mixes.
00:59 There are imports too.
01:02 But for the manufacturer and others, we are all local.
01:06 Okay, from so many business sectors, why are you involved in the local perfume business, Ms. Nova?
01:12 Okay, so I started this business in 2019.
01:16 At that time, I really saw local cosmetic brands booming.
01:24 As a perfume lover, I personally wondered
01:29 why there is no local perfume brand.
01:33 So, I started from that curiosity, and after trying, I started this business.
01:41 Okay, so the market is also growing, right?
01:44 Because there are many people like Prisa and me who will go down for local products.
01:50 One of them is for perfume products.
01:53 Yes, that's right.
01:55 Besides skincare, there are many local products.
01:59 There are also many local perfumes.
02:02 How about the competition?
02:04 When I was choosing, I was a bit confused.
02:07 I like the fragrance, so I chose this one.
02:11 But what is the competition like, Ms. Nova?
02:14 Okay, if we look at the growth of the market itself,
02:17 from 2019 to 2024, it means almost 5 years.
02:22 It can be said that it's very fast, Ms. Prisa and Mr. Wiki.
02:26 So, if we go back to 5 years ago,
02:30 local perfume brands, if they are on the top of mind,
02:33 maybe people ask questions or even eat,
02:37 there are people who ask, "Is there really like that?"
02:40 If we look at the current time, in 2024,
02:45 there are a lot of them, and the market is ready to accept
02:51 and even look for local perfume brands.
02:57 The competition itself is that more and more people
03:02 make local perfume brands.
03:04 Because we can see that there are many factories
03:08 that offer to open a perfume business
03:11 with a low quantity like that.
03:14 This year, the more, the easier.
03:18 And we also see from other business lines,
03:21 maybe they also want to develop their wings
03:24 to the perfume business.
03:27 But with this increasing competition,
03:32 the local perfume industry is getting more and more narrowed.
03:35 And finally, it gives a fairly large exposure.
03:40 And finally, it raises us as a local perfume brand as a whole.
03:45 Yes, that in terms of competition, there will be more players,
03:49 but the market is very large to be explored.
03:53 Okay, maybe you, Mr. Nova, can take us
03:58 to understand the formulation process of fragrances
04:01 for each of your perfume variants.
04:04 We will continue in the next session, Mr. Nova.
04:07 And stay with us, we will be back soon.
04:10 Thank you for still joining us
04:13 and still discussing with Ms. Nova,
04:15 already in Color & Clear.
04:17 How is the process of formulation of fragrances
04:19 for each of your perfume variants,
04:21 to finally be able to produce local perfumes
04:24 with quality, Ms. Nova?
04:26 Okay, Mr. Ricky, for the formulation process itself,
04:30 it's quite complex because there are several steps.
04:33 We start from the process of producing the fragrance oil first.
04:38 So when the fragrance oil is created,
04:42 there are hundreds to thousands of raw materials.
04:45 Usually, we work with fragrance houses or perfumers
04:50 who are certified to be more expert in their field.
04:54 So, as a brand, we go to them in a brief,
04:59 and then we go back and forth until the fragrance oil fragrance sample is finalized.
05:06 Then from this sample, we continue to the manufacturer.
05:11 Then from the manufacturer, we also have a formulation
05:15 to adjust how this fragrance oil can be a perfume
05:20 that can be said to have an elegant or delicious scent
05:24 if it is in accordance with the identity of Color & Clear.
05:27 Then it lasts long too, like that, more or less.
05:30 Okay, Ms. Nova, what is the joy of being a local perfume entrepreneur?
05:36 You said that this is indeed local, but there are certain parts that are imported.
05:44 What are those parts and why should they be imported?
05:48 Okay, for Sukaduka,
05:51 maybe marketing the perfume can be said
05:56 that the price of the perfume from one brand to another is very varied.
06:03 Some are very affordable, some are very expensive.
06:08 Meanwhile, if we sell perfumes, maybe only one family.
06:14 For example, the fragrance of Melati flowers.
06:17 Melati flowers are actually very varied,
06:19 so the challenge is more there,
06:23 how we as a brand can deliver quality according to the price.
06:30 And maybe the challenge is how to actually distribute the perfume itself
06:37 or maybe promote the perfume to all islands in Indonesia.
06:42 That's why it should be sold online, mostly sold online.
06:46 That's right.
06:47 The challenge is also the second.
06:49 Okay, the perfume you made is inspired by the DNA of the perfume that already existed
06:54 or is it really authentic, Ms. Nova?
06:57 Yes, okay. So the story of every perfume bottle we release is different,
07:02 Mr. Wiki and Ms. Prisa.
07:04 So there are some that come from the market's demand.
07:07 Usually, the perfume that the fragrance direction is very familiar
07:13 with the already famous aroma, for example.
07:16 But there are also perfume variants that come from the idealism of the brand itself,
07:21 our brand, and then finally from the market,
07:24 we get to know and finally like it.
07:27 So it can be said that it depends on each variant,
07:30 there is a story of its own.
07:32 Okay, which is the authentic one from Carl and Claire?
07:37 Okay, so we just launched a range called Spices of Life.
07:43 So it's a perfume that's more or less a variant of a variant that smells like spices.
07:49 So there's one called Into the Woods, which is a mixture of spices,
07:54 but there's also the fresh side, but there's also the flowery side.
07:58 So it can be said that it's very unique.
08:01 I want to confirm, Ms. Nova, when I bought it, if I'm not mistaken,
08:04 the price was around Rp280,000 for the size I was holding.
08:08 How do you determine the price?
08:11 What is more owned by Carl and Claire, considering many are local but below that price?
08:16 Or is there anyone who is Rp100,000 with a higher amount?
08:21 Okay, from us, we are very uncompromising with the quality of Ms. Prisca and Mr. Wiki.
08:31 That's why it was also like I mentioned before,
08:34 one of the challenges is that many people say,
08:37 "Oh, he sells a variant with a fragrance A or fragrance B."
08:41 But maybe it's the same.
08:42 But from the quality itself, there are also different classes.
08:46 For example, there are flowers that are like A or B.
08:51 Okay, because of the quality, in short, have you profited?
08:55 Yes, I have.
08:57 Okay, because you have profited from the beginning of Carl and Claire's education.
09:02 Ms. Nova, thank you for joining us when we were limited.
09:05 Hopefully the market of Carl and Claire will be wider,
09:09 and Indonesia's perfumes will be more successful in the domestic market.
09:14 Okay, good luck. See you. Thank you.
09:18 Thank you.
09:19 Before we end, we would like to update you on the position of the Saham Gabungan price index.
09:23 It's 9.26, where the IHSG on this occasion,
09:28 the share price is expected to increase by 0.4%, 28 points, back to above 7,200, 7,225.
09:35 With the exchange rate of the US dollar weakening at 15,718.
09:41 Top Gainers, this is PTPS, ADMR era research, or RTSH.
09:46 Then there is also BRMS, Arto, Pegas, Edge, and PTPP.
09:51 Meanwhile, losers' winners are Mutu or Motu Agung, who fell 1%,
09:55 PTSP, who fell 10%, PRIM, TRJA, GRIA, BPTR.
10:03 And there are several other Saham Gainers who are among the top losers based on value until now.
10:09 That's a brief review of the IHSG and some Saham Gainers and losers.
10:13 And it's been 90 minutes, we're with you in Power Breakfast.
10:17 Hopefully today's discussion can be a reference and a source of information for you.
10:20 Stay updated with your information only on IDX channel,
10:22 your trustworthy and comprehensive investment reference.
10:25 I'm Eike Adrian.
10:26 And I'm Pri, Saham Sambodaratu. See you.
10:28 [Music]
10:34 [Music]
10:40 [Music]
10:46 [Music]
10:52 [Music]
10:58 [Music]
11:04 [Music]
Comments