00:00 Michael, welcome back.
00:01 Ladies and gentlemen, let's give him a round of applause as he takes us through the ins and the outs.
00:07 And I think the first thing I want to know is, I think it's beautiful, you all agree?
00:12 Stunning. But I want to know as the designer, which is your favorite part, Michael?
00:18 You know, it's always hard to ask a designer what is the favorite part.
00:21 There are some favorite parts, but I would like to refer briefly to the front because
00:27 that was, I think, the most challenging part of the car.
00:33 Why?
00:33 You know, the very successful current Macan has a very strong product identity,
00:40 a very strong Macan identity.
00:42 And then you could say to work on the next generation is in a way business as usual.
00:48 So you have to have this close connection between the predecessor and then the follower.
00:56 But in that case, as well, combined with this change of technology.
01:00 So we wanted as well that we are visualizing that this is an EV.
01:05 And therefore, you could say we in a way borrowed the headlamps of the Taycan,
01:10 very flat, very low, very slim with these four elements and try to close the front much more.
01:18 So I would really say that was the toughest part.
01:22 OK, so subtle, distinctive, something that if you saw it in your rearview mirror,
01:26 you would still pay attention.
01:28 So some of the other design elements then.
01:30 Talk us through some of the other parts.
01:31 For example, on the interior, I mean, no combustion engine, no rev counter.
01:36 So the display, the instrument, curved and free floating, one of my highlights in the interior.
01:44 Or if we have a brief look at this car over there as well, the colors.
01:50 So we try to as well to introduce new colors that are light and complementing,
01:58 let's say, this new technology.
02:00 And it does look stunning from the rear here.
02:02 This is also a very distinctive look and feel.
02:05 Yeah, I mean, for us in Porsche, the proportions are very important.
02:09 So again, today's Macan already has great proportions.
02:13 And looking at the car, especially from the back, I mean, this width to height ratio.
02:20 So the stance of the car, something I think we even improved.
02:25 And again, underlines that this is the sports car in the segment.
02:29 OK, so let's talk a little bit about those design principles that we've touched on.
02:33 I mean, obviously, a few of the key things that we're noting is the tension that we notice on each of these curves.
02:39 But some of the trends, when you talk about automobiles, they come and go.
02:44 Some work really well and some kind of don't.
02:48 But Porsche has managed to hold on to that essence.
02:52 And it's always been very notable.
02:53 But obviously, there is change involved.
02:55 So how do you maintain that?
02:57 I mean, as a designer and as a brand, as a company, you should never be so arrogant not to listen to customers,
03:04 not to look closer at the competition, what's happening.
03:07 But again, I think in the end, you have to keep, you're saying, the essence, the brand identity.
03:13 And therefore, we have a very clear design strategy.
03:17 We were briefly talking about these keywords that always help us whenever we have to take a decision,
03:24 if we go more to the left or to the right, besides these trends, to take, let's say,
03:30 the right decision for the Porsche brand to keep this strong brand identity and product identity of the Macan.
03:37 So obviously, then, when you had to create an all-electric Macan, right,
03:42 you were projecting into the future.
03:44 How do you do that whilst retaining that brand essence?
03:47 Yeah, I mean, we have, let's say, this kind of internal system.
03:51 It's so secret that I can't talk about it.
03:53 But you're going to share something, right?
03:56 It's basically, we always have this idea, this picture in our mind that we throw a stone pretty far into the future,
04:04 very much into the future, knowing that a lot of ideas we are creating in this process
04:09 are not realistic at that point in time, today.
04:13 That's what we call forecasting.
04:15 And from there, we go step by step back.
04:18 We call it backcasting.
04:20 And therefore, then, we believe that we found a pretty good way, again, as I said,
04:24 to keep the thread between the history, the heritage, and find the right amount of innovation.
04:33 And with that, we now have this brand new all-electric Macan.
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