AWANI Tonight: Social media’s influence on consumer boycotts

Name: AWANI Tonight: Social media’s influence on consumer boycotts
Uploaded: 2024-01-31T14:15:47+00:00
Duration: 3 min 19 s
Channel: AWANI
Description: The ongoing conflict in Gaza has fuelled boycotts of companies with links to Israel. Dex Yeoh and Anshuman Ray of Ipsos Malaysia discuss the factors influencing consumer behaviour and how brands should respond.

AWANI

The ongoing conflict in Gaza has fuelled boycotts of companies with links to Israel. Dex Yeoh and Anshuman Ray of Ipsos Malaysia discuss the factors influencing consumer behaviour and how brands should respond.

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