00:00 Some of the kids, maybe they're too sophisticated to be collectors.
00:07 Now they want to be investors, which is really the wrong approach to a nice hobby.
00:14 Record breaking sales of cards sold for $5.9 million.
00:18 COVID was something that nobody obviously expected to happen, right?
00:23 When it happened, there's a lot of chatter in our industry thinking the market's going
00:25 to crash.
00:27 And then come April, everyone started getting into their old collections.
00:34 There's people that view collecting as, you know, it should just be pure collecting, not
00:38 about the money, but enjoying collecting the items and owning them.
00:42 I received an email from a reader who said, "I don't think he got the full story."
00:49 They got us guys.
00:50 About a five minute smash and grab.
00:52 Five grown men were fighting over trading cards outside the Brookfield Target.
00:56 More than a podcast, a hobby, it's more than just collecting.
00:59 It's really become a major part of my life.
01:01 Fnatic's moving beyond commerce.
01:04 Josh Luber is going to be the person who is going to run this new company.
01:08 I consider myself more on the collector side.
01:10 Hey man, if I have an opportunity to flip something, then I'm going to take that.
01:14 I can appreciate that I now happen to have something that's worth a lot of money, but
01:19 that's not why I started collecting.
01:20 It's not just a piece of cardboard now.
01:22 Now we can keep a piece of history.
01:25 Those swiper cards are going for more than some of the vacation homes we're offering
01:28 in our real estate division.
01:29 And people are certainly seeing the value and the investment potential in this industry.
01:34 But at the end of the day, it then just comes down to the collector, right?
01:36 If there's nobody who has a love and a passion for these cards, everything above that is
01:40 useless.
01:41 So that's really where the true lifeblood of this hobby is.
01:43 (gentle music)
01:45 [Music]
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