Le business douteux de l'esthétique dentaire sur les réseaux sociaux
Des traitements orthodontiques payés mais interrompus du jour au lendemain après la faillite d'une entreprise américaine, des kits de blanchiment dangereux pour la santé vendus en toute illégalité: le business sans scrupule de l'esthétique dentaire, promu abondamment sur les réseaux sociaux, fait des ravages.
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Transcript
00:00 orthodontic treatments paid but interrupted overnight after the bankruptcy of an American company,
00:05 dangerous whitening kits for health sold illegally,
00:08 the business without scruples of dental aesthetics,
00:11 promoted abundantly on social networks,
00:13 wreaked havoc.
00:14 On TikTok or Instagram,
00:16 influencers have spread the fashion of the Hollywood smile,
00:19 very white teeth and perfectly aligned,
00:21 and dispense their alleged advice to get the same result in record time.
00:26 The products highlighted are often very good on the market compared to the care offered in dental clinics
00:30 whose rates are not framed for these aesthetic benefits
00:33 and not reimbursed by social security for senior citizens.
00:37 This is what has led millions of customers to believe in the promise of the invisible orthodontist
00:41 the cheapest in the market,
00:43 in just a few months,
00:44 entirely at home and guaranteed for life,
00:46 from the American Smile Direct Club
00:48 to the very aggressive advertising on the networks.
00:50 The principle of transparent teeth sold online,
00:54 worn every day to straighten his teeth.
00:56 Early December,
00:58 these customers stopped smiling,
01:00 the company has submitted the report and informs them that it will not ensure the continuation of their treatment,
01:04 advising them to turn to a health professional.
01:07 "I made a loan for these teeth,
01:09 I did not receive the products but I still have to pay ",
01:12 a TikTok client says.
01:14 "These people have not seen a dentist,
01:16 they cannot turn against anyone ",
01:18 explains Dr. Geneviève Wagner,
01:20 of the Dentist Surgeons' Order.
01:23 "It is illegal toothpaste exercise from the moment a tooth is made in the mouth ",
01:27 recalls David Couchat,
01:29 of the French Orthodontic Federation.
01:31 However,
01:32 these companies do not break the law since the client is the only one to put his hands in his mouth.
01:36 Another legal breach,
01:38 "It is not written anywhere in the law that re-training a tooth is a medical act ",
01:42 regrets Dr. Couchat.
01:44 Whitening pen.
01:46 Advertising for aligners is allowed,
01:49 the Public Health Code estimates that these medical devices
01:52 present a low risk to human health,
01:54 as do contact lenses.
01:56 False, according to the Dentist's Order,
01:59 which alerts authorities of potential severe complications.