Le business douteux de l'esthétique dentaire sur les réseaux sociaux

  • 8 months ago
Des traitements orthodontiques payés mais interrompus du jour au lendemain après la faillite d'une entreprise américaine, des kits de blanchiment dangereux pour la santé vendus en toute illégalité: le business sans scrupule de l'esthétique dentaire, promu abondamment sur les réseaux sociaux, fait des ravages.
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Transcript
00:00 orthodontic treatments paid but interrupted overnight after the bankruptcy of an American company,
00:05 dangerous whitening kits for health sold illegally,
00:08 the business without scruples of dental aesthetics,
00:11 promoted abundantly on social networks,
00:13 wreaked havoc.
00:14 On TikTok or Instagram,
00:16 influencers have spread the fashion of the Hollywood smile,
00:19 very white teeth and perfectly aligned,
00:21 and dispense their alleged advice to get the same result in record time.
00:26 The products highlighted are often very good on the market compared to the care offered in dental clinics
00:30 whose rates are not framed for these aesthetic benefits
00:33 and not reimbursed by social security for senior citizens.
00:37 This is what has led millions of customers to believe in the promise of the invisible orthodontist
00:41 the cheapest in the market,
00:43 in just a few months,
00:44 entirely at home and guaranteed for life,
00:46 from the American Smile Direct Club
00:48 to the very aggressive advertising on the networks.
00:50 The principle of transparent teeth sold online,
00:54 worn every day to straighten his teeth.
00:56 Early December,
00:58 these customers stopped smiling,
01:00 the company has submitted the report and informs them that it will not ensure the continuation of their treatment,
01:04 advising them to turn to a health professional.
01:07 "I made a loan for these teeth,
01:09 I did not receive the products but I still have to pay ",
01:12 a TikTok client says.
01:14 "These people have not seen a dentist,
01:16 they cannot turn against anyone ",
01:18 explains Dr. Geneviève Wagner,
01:20 of the Dentist Surgeons' Order.
01:23 "It is illegal toothpaste exercise from the moment a tooth is made in the mouth ",
01:27 recalls David Couchat,
01:29 of the French Orthodontic Federation.
01:31 However,
01:32 these companies do not break the law since the client is the only one to put his hands in his mouth.
01:36 Another legal breach,
01:38 "It is not written anywhere in the law that re-training a tooth is a medical act ",
01:42 regrets Dr. Couchat.
01:44 Whitening pen.
01:46 Advertising for aligners is allowed,
01:49 the Public Health Code estimates that these medical devices
01:52 present a low risk to human health,
01:54 as do contact lenses.
01:56 False, according to the Dentist's Order,
01:59 which alerts authorities of potential severe complications.

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