00:00 I'm Kitty Ross, I'm the curator of Leeds History for Leeds Museums and Galleries
00:03 here at Abbey House Museum and this is our new exhibition called The Power of Persuasion which
00:08 opens on Saturday the 20th of January and runs until the end of December 2024 and it's looking
00:15 at the power of brands and advertising particularly from the 19th century into the sort of mid-20th
00:21 century and this case looks at the things that we're probably most familiar with and have most
00:28 memories about which is the sort of branding for sweets and things given that everybody particularly
00:32 as a child is really attracted to sweet sugary things and Yorkshire seem to have produced a
00:38 really good number of companies that produced iconic sweets such as Sheffield's Bassett's
00:44 produced licorice all sorts and we've got Ranfries of York, Thorns who were a really important
00:51 chocolate and toffee manufacturer actually based in Leeds, Nuttall's, Minto's made in Doncaster,
00:57 Mattock's Toffee here in Sobeybridge and etc etc and obviously with the Licorice Triangle
01:04 in West Yorkshire as well we've got Pontefract Cakes and Licorice Wafers from Hillebys so
01:11 plenty of local things for people to remember. We've also got other well-known brands such as
01:18 Cadbury's based in West Midlands which are obviously, Round Trace and Cadbury's are still
01:23 very much brand names even if they're not made in the same places that they used to be.
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