00:00 (soft music)
00:02 - Yorkshire is a special place,
00:09 a rolling hills and rich heritage
00:12 of warm and friendly folk is a place you can be proud of.
00:16 However, devastatingly,
00:18 the effects of the cost of living crisis
00:21 means that now up to one third of all children in Yorkshire
00:25 live in poverty.
00:26 As the child poverty rate in Yorkshire
00:28 is officially the worst it's been in over 20 years.
00:32 Simply put, that means that some of our children
00:37 are living in destitution.
00:39 - So we know this winter's set to be tougher than ever
00:41 for so many families.
00:43 And as we approach Christmas,
00:44 things are only gonna get more challenging.
00:46 But that is where Yorkshire Children's Charity comes in
00:48 to help make life a little bit better.
00:50 - Thanks to the generosity of their supporters,
00:53 Yorkshire Children's Charity was able to make a difference
00:55 to many children across the region,
00:57 but there is still so much more work to be done.
00:59 - Speaking as a Yorkshire woman,
01:02 I think Yorkshire people are very good
01:04 at rolling their sleeves up
01:06 and helping out their own when things are tough.
01:08 - Yorkshire Children's Charity Christmas Appeal
01:10 has seen triple the amount of applications this year
01:12 with families in need of the most basic essentials.
01:15 A winter coat to keep their children warm,
01:17 school shoes to keep their feet dry
01:19 and warm bedding for a good night's sleep.
01:21 Three things that every child should have.
01:24 - In addition to this,
01:25 sadly, we know that for many families,
01:27 Christmas presents under the tree will not be possible.
01:30 Christmas Day will simply be just another day.
01:32 - Thanks to their amazing supporters,
01:34 Yorkshire Children's Charity has been able
01:35 to make a difference for so many children across the region,
01:38 but there is a lot of work that is still left to be done.
01:41 - Thank you for filling that gap, for filling that void
01:43 and going above and beyond for so many families
01:46 and so many communities.
01:47 - I can't believe how much money you've raised already,
01:49 but it's so important.
01:50 Keep up the good work and a Merry Christmas to you.
01:52 - If you can help Yorkshire Children's Charity
01:54 to continue to keep children in your community
01:57 warm this winter, then please, please, please
02:00 donate wherever you can.
02:02 - Our promise to you is that 100% of your donation
02:05 will go straight to the children in Yorkshire
02:07 who need it the most.
02:08 Together, we can make a difference.
02:11 Merry Christmas.
02:11 - Thank you, Yorkshire Children's Charity.
02:16 - Thank you, everybody.
02:18 - Thank you all more.
02:21 (upbeat music)
02:24 (upbeat music)
02:26 (upbeat music)
02:29 (upbeat music)
02:32 (upbeat music)
02:35 you
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