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Turning greenhouse gas into plastic and providing affordable dental care landed these two companies on Fortune's Impact 20
Fortune
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2 years ago
The Fortune Impact 20 is a list of relatively small companies that have built their business models around world-changing ideas, using the profit motive to solve social and environmental problems.
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[MUSIC PLAYING]
00:03
There is an access to care problem
00:05
around the country amongst our pediatric population
00:09
in underserved communities.
00:11
We want to give every family, everyone,
00:13
regardless of where they came from, what background, what
00:16
insurance type, the key to access high-end dental care.
00:21
What we have in AirCarbon is a really unique and high
00:24
efficiency solution to help companies
00:26
decarbonize their materials and their supply chains.
00:29
Really proud of the fact that we are in society today.
00:32
If you go into a Shake Shack, you
00:34
can use a straw that is made from greenhouse gas.
00:36
[MUSIC PLAYING]
00:41
The Impact 20 is a list of 20 startups,
00:44
usually venture capital backed and/or private equity backed,
00:48
that are pursuing business models that
00:50
are going to have a positive impact on people and the planet.
00:54
Some of them are working in safe tech and tech for good,
00:57
coming up with apps or programs or AI that
01:00
can solve a social problem.
01:02
Some of them are in education.
01:04
Some are working on the climate change issue.
01:07
They're trying to figure out ways to help other businesses
01:09
or help consumers reduce their carbon footprint.
01:14
What New Light does is it turns greenhouse gas
01:16
into a material called AirCarbon that we're
01:19
using to help companies decarbonize
01:22
by taking greenhouse gas and putting it
01:24
into people's supply chain as a replacement for plastic.
01:27
Some of our partners include Shake Shack and Sony and Disney.
01:31
We've got a partnership with Sumitomo
01:33
in the automotive space.
01:34
We've got a partnership with Nike in the fashion space.
01:36
We've delivered over 100 million units into the market.
01:38
And so we're really just getting started,
01:40
but we're also now finally at a full commercial scale.
01:45
So the way the process works is it's
01:46
very similar to what happens in the ocean every day.
01:48
We feed greenhouse gas to microorganisms in a salt water
01:52
solution.
01:52
And those microorganisms consume the gas
01:56
and use it to grow and make a material inside their cells
01:59
called PHB, we call it AirCarbon.
02:01
We push those cells through a high pressure filter
02:03
that effectively separates the AirCarbon
02:05
from the rest of the microorganism biomass.
02:08
That turns into a fine white powder,
02:10
and then we melt that fine white powder into pellets.
02:13
Once we have the pellets, we can use them
02:14
in pretty much any plastic processing equipment
02:17
out in the market today.
02:18
The startup space is where you find often
02:23
sort of the freshest ideas and the most experimental, novel
02:27
approaches to solving social problems.
02:29
Our Change the World list, which runs
02:31
at a different time of year, focuses a little bit more
02:33
on bigger companies that have already figured out
02:36
how to make change in a big way.
02:38
The way we see it is that the companies on the Impact 20
02:41
may be coming up with the ideas that
02:43
are going to be big 10 or 15 years down the line.
02:46
So we're trying to introduce readers to them
02:48
while they're new and young.
02:53
We are a large group multidisciplinary dental
02:56
practice and DSO.
02:58
We have 44 locations throughout three states--
03:01
Texas, Arizona, and Colorado.
03:04
You could be in a major metropolitan city like Houston,
03:07
and you might say, well, there's a dentist
03:09
on every corner here, right?
03:11
But as you get into the nuance of the different insurance
03:14
types and what's accepted amongst the different
03:17
practices, where the specialists are,
03:19
if you need specific surgery for your child or relative,
03:23
you may not be able to get in and see a doctor within three,
03:27
six month, nine month period.
03:29
And so where do these patients go?
03:31
We have an access to care problem around the country.
03:35
Our goal is to go in and to try to solve that as much as we
03:37
can.
03:38
You can get all the services under one roof.
03:41
So today we have pediatric dentistry, oral surgery,
03:44
general anesthesia services, endodontics, even prosthodontics
03:48
all built in to the service model.
03:52
I think working in an environment where you can
03:55
utilize the group practice model, I can utilize supplies.
04:00
I can buy at higher purchasing amounts.
04:03
I can share the space.
04:04
So a typical chair that may not be occupied,
04:07
maybe on one morning, I can now bring in another service.
04:10
Team members are cross-trained across the different specialty
04:14
lines.
04:16
People drive miles away to come see us just
04:19
to maintain affordability.
04:21
It's something we think about every day
04:22
because that's what drives the mission.
04:24
And we have to be really smart to make sure
04:26
that stays at the forefront.
04:27
There are tons of companies out there
04:29
that are striving to have a positive social and
04:32
environmental impact.
04:33
We really wanted to focus with the Fortune Impact
04:35
20 on the best of the best.
04:37
The most exciting thing about the Impact 20
04:39
is getting to see imagination and creativity at work
04:42
in these relatively new companies.
04:44
Very often, they're attacking a very familiar problem
04:47
in a very fresh and novel way.
04:50
And to see the potential in that,
04:52
to see where it's already getting traction,
04:53
and to imagine what it could be one year or five years or 10
04:57
years down the road, that's really thrilling.
05:00
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