Weetabix lobbying to break away from Northamptonshire and create new UK county

The Independent

Weetabix are petitioning to create a brand new UK county - "Weetabixshire" - encircling a 50-mile radius from the Weetabix mills in Burton Latimer. Although it may go against the grain, they believe it’s a fitting tribute to their 1,100-strong workforce, who use wheat from the area to make 11 million Weetabix biscuits every day.Three 7ft tall "Welcome to Weetabixshire" signs have been erected in the Northamptonshire town of Burton Latimer, to mark the centre of Weetabixshire, and on the edges of St Neots and Rutland to pointedly mark the new proposed county lines.A petition to make Weetabixshire a real county has also been launched.

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00:00 [Music]

00:18 We're extremely proud of our local wheat sourcing.

00:21 Our incredible farmers really are the backbone to Weetabix

00:24 and that's why we want to both celebrate and protect them.

00:29 For us it's really exciting to celebrate the people from the area,

00:32 the people that work for Weetabix, the people that grow for Weetabix.

00:34 I live in the local area and I'd be really proud to be associated with Weetabixhire.

00:39 It just wouldn't be right.

00:41 It's fabulous.

00:43 It's a cereal box, it's not a county.

00:46 I think it's a great idea, it's something that the town would be proud of.

00:50 [Music]

01:00 Local farmers work very hard to keep Weetabix supplied

01:03 and local people need to get fully behind them.

01:06 (upbeat music)

01:08 [BLANK_AUDIO]

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